United Warner Bros. With Discovery looking to grow its profitable streaming subscriber base and save $3 billion, the company is adjusting its programming strategy for the HBO Max streaming service in parts of Europe.
The entertainment conglomerate will no longer produce HBO Max originals in Scandinavia, the Netherlands, Central Europe and Turkey, the company said on Monday, as first reported. variety. Among the originals from these regions was the Danish family drama kamikaze.
The streamer will also remove “a limited amount of original programming” so it can strike licensing deals.
“As we continue to work to bring together HBO Max and Discovery+ into a global streaming service that showcases the breadth of content that Warner Bros. . . “As part of this process, we have decided to remove a limited amount of original programming from HBO Max, as well as suspend our original programming efforts in the Nordic countries and Central Europe for HBO Max.”
The statement read: “We have also discontinued further development activities in new territories in the Netherlands and Turkey that started last year. Our commitment to these markets has not changed. We will continue to order local content from Warner Bros. for Discovery’s linear networks in these regions and we continue to be a major purchaser of third-party local content for use in our streaming services.”
The broadcaster’s original programming efforts in Spain and France will not be affected. It is also understood that the changes will not affect the combined company’s legacy Discovery business or free streaming networks.
Source: Hollywood Reporter
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