The most striking character from Beetlejuice (1988) quickly became a pop culture icon, shortly after the release of the first film
Whether before or after the release of a big-budget film and famous actors and actresses in the cast, studios invest in different merchandise, from keychains to bedding, to market and increase revenue from the film. This was the case of The ghosts have fun (1988), but Michael Keatoninterpreter of Beetlejuicefound everything “fucking weird.”
It is worth remembering how the artist will reprise the role in Ghosts Still Have Funwhich premieres in Brazilian cinemas on September 6, 2024, directed by Tim Burton. During an interview with Empire, Keaton commented on the explosion of his character in pop culture since the first film.
“There was so much merchandising That’s why I had to go back to where I started,” he said. “I had to ask, ‘What was my unusual imagination thinking about when I was developing it?’ Instead of seeing a coffee mug or a golf club cover [com o rosto de Beetlejuice].”
That was so fucking weird. To be honest with you – I’m being very frank – it was disheartening to look and say, ‘I don’t want to look like all these little things, fuck it – what started this?’
Source: Rollingstone

Emma Jack is a writer at Gossipify, covering fashion, beauty, lifestyle, and pop culture trends. She stays current on the latest trends and offers readers up-to-date information on what’s hot in the industry. With a background in fashion journalism from Parsons School of Design, she offers a unique perspective and analysis of current trends.