Instagram is temporarily halting the rollout of product features that some critics see as an attempt to imitate TikTok after the Meta-owned platform responded to changes from high-profile users like the Kardashians and Chrissy Teigen.
Some of the new testing features rolled out to some Instagram users in recent weeks included a full-screen feed that featured short-form videos on Reels and an increase in featured posts from accounts users weren’t following. According to a spokesperson for Meta, these features will now be discontinued or scaled back, although there is no timeline for when they will return to the platform.
“Based on our findings and community feedback, we’re pausing full-screen testing on Instagram so we can explore other options, and we’re temporarily reducing the number of recommendations you see in your feed to improve the quality of your products. “experience”, the spokesperson told Meta The Hollywood reporter. “We recognize that changes to the app could be an adjustment, and while we think Instagram needs to evolve as the world changes, we want to take the time to ensure we get it right.”
In recent days, criticism of the new features came after creators like Kylie and Kim Kardashian shared a post by photographer Tati Bruning (@illimitati) on her Instagram Stories, urging the company to “stop experimenting with TikTok.” ” and return to a feed that highlights photos of friends and other accounts users follow.
The backlash prompted Instagram boss Adam Moser to share a video on Tuesday explaining the changes, where he outlined the future of Instagram focusing on video and “continuing to support photos.” Teigen responded to the video on Twitter. I call Telling users “don’t want to record videos” and seeing low engagement on photos.
On Thursday, Moseri admitted that users were “frustrated” and that Instagram needed to “take a big step”.
“I’m glad I took the risk: if we don’t fail once in a while, we’re not thinking big or bold enough,” Mossery told reporter Casey Newton. platforms report card. “But we definitely have to take a big step and regroup.” [When] We learned a lot and then came back with some new idea or iteration. So let’s work in that direction. “
Source: Hollywood Reporter
Camila Luna is a writer at Gossipify, where she covers the latest movies and television series. With a passion for all things entertainment, Camila brings her unique perspective to her writing and offers readers an inside look at the industry. Camila is a graduate from the University of California, Los Angeles (UCLA) with a degree in English and is also a avid movie watcher.
