Sarah and Erin Foster may be “little known” — the title of a series of parodies of the VH1 reality show they created a few years ago — but the comedy writer, actor, and producer duo made a name for themselves as Multihyphenates, with 1.3 million Instagram followers.
“We didn’t set out to be the big sister you never had,” says Sarah, “but we’re trying to give people as much unfiltered life as possible.” I think that’s a big part of why our various companies have been successful. Women are not intimidated by us. They feel like they are our lovers. ”
The Foster sisters had these loyal “girlfriends” in mind when they created Favorite Daughter, a contemporary clothing line named after their style of humor (they all like to joke that they’re their favorites).
“I never imagined having a fashion brand,” admits Sarah, “but the women at Centric [Brands, which owns Hervé Léger and Joe’s Jeans] They were so in love. They said: Here’s something. You talk to all these women. They saw it before us.”
Erin adds, explaining that they work with the team to establish the California brand’s laid-back aesthetic: “We don’t consider ourselves designers. We always think about what we need in our life and what we don’t have in our closet. The Favorite Daughter team includes Design Director Carla Calvello and her younger sister Jordan Foster, a New York-based stylist who is the brand’s Director of Style.
Launched in December 2020, Favorite Daughter opened its first store in Beverly Hills a year later. A second Palisade Village location is expected in the fall. The brand consists of funky dresses, jeans, sweaters, jackets and blazers, priced from $45 for logo shirts (which say “Mother of the Year” and “Dear Aunt”) to $595 for coats, available shopfavoritahija.com.
The company’s latest release, released on July 21, is a collaboration with shoe designer Marina Larude. It has a summer capsule collection of strappy sandals in three colors: black, ivory and electric blue. Erin calls the shoe, which is handmade in Brazil and costs $275, “a heel that goes with jeans, dresses and skirts without being too high and you can wear it day or night.”
The Fosters, whose father is music producer David Foster and mother is former model Rebecca Dyer, dress well but certainly share the low-key dressing philosophy they apply to their line.
“Sarah and I are really modern people, and we’ve always felt awkward in the fashion world because we weren’t the girls who spent thousands of dollars on The Row,” says Erin, whose close friends include jewelry designer Kate Hudson. Jennifer Meyer and hairdresser Rachel Zoe. “Actually, there are many more women who relate to what we feel. That was the intention behind the brand; Create a fashion brand that looks elegant but not exclusive. It’s not a “you can’t sit with us” feeling. It looks affordable. We want to make things that you can wear and feel like you’re wearing a piece that’s a conversation piece, but doesn’t make you feel like you can’t pay rent that month.”
Courtesy of the brand
“None of us can afford to spend $800 on our heads.” We just don’t. We weren’t raised that way,” adds Sarah, who says that despite appearances, “we’ve always thought of ourselves as weird. We always feel like we’re on the other side of the velvet rope.”
This is the theme that the sisters contributed little knownTheir control your enthusiasmParodies of the reality show that aired in 2015 and 2016. The VH1 show put the sisters on the radar of Bumble founder Whitney Wolfe Heard, who offered them a job as co-heads of the creative team, a position they held on the app. affair . From 2017 to 2020.
From that time, Sarah remembers: “People in our group of friends would say, ‘Are you crazy? You are actors. Are you going to look for a corporate job? It won’t work and it won’t be good for you in the entertainment business. At the time, people thought, “You won’t be taken seriously as a writer/actor/producer if you do that.” Cut to: Now it’s 2022, and all the actors are looking for companies to be investors and advisors, isn’t Jennifer Aniston the creative director of Vital Proteins?
The Fosters have since formed Oversubscribed Ventures, an early-stage consumer-focused venture capital firm that counts Bev Low Carb Wines, ZenWTR and the Exponent Beauty product line among its investments. The women also advised fitness company recently acquired by Lululemon, The Mirror. “Erin and I love building a brand,” says Sarah. “We love the process and it really brings happiness.”
beloved daughter
But the Fosters haven’t turned their backs on Hollywood. In addition to your podcast, The world’s first podcast.The sisters have a television development contract with Disney’s 20th Century Fox. Shiksanetflix sitcom a modern family Co-creator Steven Levitan is among his projects. Erin, who is writing the series with Sara as producer; It is being developed as a performance vehicle for both.
“It’s about a girl who wants to convert to Judaism and marry the guy she wants to be with,” says Erin. It was inspired by Erin’s marriage to The Core Entertainment co-founder Simon Tichman in 2019.Fashion covered the couple’s Nashville wedding, which was attended by their friends Hudson, Zoe and Jonah Hill).
Growing up in Los Angeles, the sisters seemed to have a front-row seat in the entertainment industry thanks to their father’s music career; However, they say they often felt like they were on the outside looking in. “We didn’t feel like part of Hollywood,” says Sarah.
Erin tells him, “We were closer than other people. We grew up around the music business. Our dad always worked hard and kept his head down and focused on what he was doing.” She says her work ethic and passion have influenced her personal journey. “He didn’t have a college education,” she says. “He didn’t even finish high school. He was not on any clear path and he never led us to be on a clear path, but he did lead us to follow our passion. People will say, “Why didn’t your father push you to be a musician?” First of all, we’re not talented, it helps, but he also says, “It’s not really my thing. If you are interested in music, you know where to find me. I’m in the studio seven days a week and if you’re passionate, come work in the studio to find out what’s going on there. If that’s not what interests you, then work in acting or architecture or whatever interests you. It’s up to you to find out and get there.”
Sarah, who started out as a model and actress, says: “We were raised to get a job. You have to work. “
The Nurturing Sisters have applied this mindset to all of their businesses. “We believe in saying yes to things and getting away with it,” says Erin, “and if it doesn’t work, that’s fine.” We believe that every opportunity you take, even if it’s not where you wanted to be, can take you a step further.”
Women have only scratched the surface of what they want to achieve. Erin says she wants to write a book and Sarah is going back to acting. “I miss the fun on television,” says the latter. I would love to do a third season. little known Or find out what comes next. People say, “I don’t understand. How is there not a third season or a new version of this show? I don’t have a good answer anymore. I think we’ll be telling ourselves if we don’t figure out at some point what the next iteration is. ”
As for passionate followers on social media, the sisters say they don’t know what to call their audience. “Our followers? Who are your friends? Call them what you want, fans? I always feel weird saying that,” says Sarah. “But they feel a connection with us.”
A version of this story first appeared in the July 20 issue of The Gossipify. Click here to subscribe.
Source: Hollywood Reporter
Camila Luna is a writer at Gossipify, where she covers the latest movies and television series. With a passion for all things entertainment, Camila brings her unique perspective to her writing and offers readers an inside look at the industry. Camila is a graduate from the University of California, Los Angeles (UCLA) with a degree in English and is also a avid movie watcher.
