EntertainmentNetflix admits the use of general series artificial intelligence to “reduce costs”

Netflix admitted that it used general artificial intelligence in the series The eternalArgentine adaptation of a classic of science fiction comics; And the reason, according to the company itself, was to reduce costs. The announcement was made by Ted SarandosCo-CEO of the streaming giant, during the disclosure of the company’s quarterly results, last Thursday, July 18.

Second Sarandos, The Eternal It is Netflix’s first title to use AI -generated sockets in the final version displayed to the public. One of the scenes, which shows the collapse of a building in Buenos Aires, was created with general technology, something that, according to it, would be financially unfeasible if done with traditional visual effects.

“That sequence was completed ten times faster than it would be with conventional VFX tools and workflows”, Said the executive. Sarandos He also said that the creators, the company and the public were “enthusiastic”With the result.These tools are helping creators to expand the possibilities of narrative on the screen, and this is incredibly exciting”He added.

Production marks a significant step from Netflix in incorporating artificial intelligence into its creative processes. The platform had already tested AI tools earlier, as in the movie PEDRO PARALOfrom Rodrigo Prietowhere techniques were applied for character rejuvenation, something that cost much less than the same resource in The Irishfrom Martin Scorsese.

Despite the internal enthusiasm, the news caused mixed reactions among industry professionals. Many point out that increasing use of AI, especially with the purpose of saving, may represent a concrete threat to jobs in the creative sector. During the strikes of writer and actors in 2023, the unregulated use of AI was precisely one of the main flags of the protests.

Also read:Is Netflix police suspense series, inspired by real events?

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