Bill Kramer states that viralizing the actress’s image boosted the gym’s global engagement and marked a new moment of connection with the Brazilian public
The CEO of the Academy of Hollywood Film Arts and Sciences, Bill Kramersaid the photo of FERNANDA TORRES (I’m still here) Published on Oscar’s official networks in November 2024, it was a historic milestone for the institution. According to him, the massive engagement of the Brazilian public has transformed the relationship of the gym with film fans in Latin America.
In an interview with the newspaper The globe, Kramer said that the repercussion of the image – made during the Governors Awardsan event that precedes the Oscar – was “something unprecedented.”
“See all the excitement around I’m still here, the growth of our social media, the increase in the ceremony audience in Latin America, was all very exciting. It was amazing to see videos of people stopping carnival to watch the awards on the streets of Brazil“, he said.
The publication, which showed FERNANDA TORRESthen quoted to the Oscar for his performance in the film I’m still herereached millions of likes and comments, most of Brazilians. Success anticipated what would come months later: the indication of Towers and the feature Walter Salles (Central do Brasil) the main award of world cinema. Check out the post:
See this photo on InstagramA publication shared by The Academy (@theacademy)
Kramer He pointed out that the episode symbolized a key turn to the gym. “We have many and many new followers from Brazil. And I can tell you when it all started. In November, we had the government’s ceremony, with the delivery of the Honorary Oscars. Fernanda attended. We posted a picture of her and everything exploded. And we never again be like before”He said.
The leader, in Brazil to participate in the 27th edition of the Rio Festival, said that Brazilian engagement brought “So much love, so much support and so many comments in PortugueseThat the academy team began to adopt new communication strategies with the Latin public.
“We were very happy, because we look for an organization: being closer to movie fans around the world”Concluded Kramer.
Also read: São Paulo Cinema Show announces programming of its 49th edition

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Source: Rollingstone

Emma Jack is a writer at Gossipify, covering fashion, beauty, lifestyle, and pop culture trends. She stays current on the latest trends and offers readers up-to-date information on what’s hot in the industry. With a background in fashion journalism from Parsons School of Design, she offers a unique perspective and analysis of current trends.