Entitled ‘Fourth Strike’, the song was released on Tuesday, 14th, and stirred fans of the influencer on social media
Digital influencer and businesswoman, Kylie Jenner It doesn’t stop there: now, she makes her debut as a singer. This Tuesday, the 14th, he surprised fans with the release of his first single, “Forth Strike”, in celebration of 10 years of her beauty brand, Kylie Cosmetics. To complete the atmosphere of nostalgia, Jenner also revived his 2016 alter ego on social media, King Kylie.
In partnership with the American pop band Terror Jrthe track is a sequence of “3 Strikes”, from 2016, which went viral as the soundtrack for the promotional campaign Glosses by Kylie Jenner in the same year. At the time, there was little information about Terror Jrand many fans speculated that the singer would be Jenner. This was not true: it was later revealed that the group was formed by former members of the band The Cataracs — David “Campa” Benjamin Singer-Vine, Lisa Vitale and Felix Snow (the latter came out in 2017).
Kylie announced last Sunday, the 12th, that it would recreate the campaign in celebration of its brand’s anniversary. In the video released on Tuesday, the soundtrack is “Fourth Strike”, and Jenner resumes the narrative from a decade ago, this time participating in the track. The influencer includes numerous references to the original clip, both directed by the American filmmaker Colin Tilley.
On social media, she commented: “There was a little rumor ten years ago that I was the one who would actually sing on ‘3 Strikes‘! It wasn’t me (I wish it were). So, I had the idea of getting together for the ‘Fourth Strike‘, and it’s me participating.”
“Forth Strike” was written by Jenner with Lisa Vitale, Camp and JBACH and produced by KSHMR. The track features the minimalist electro-pop sound characteristic of Terror Jrand the cover art shows a Rolls-Royce driving off into the sunset – in reference to the final scene of the original campaign. Glosseswhere a car displayed the sign “KNGKYLIE“.
The launch of the collection King Kylie 2.0with more than 10 new products, is scheduled for next Saturday, October 18, 2025. This Wednesday, 15, Jenner made another post on Instagram with the caption “another surprise on the way”, indicating that fans can expect news soon.
See this photo on InstagramA post shared by Kylie Cosmetics (@kyliecosmetics)
Jenner’s story
Jenner has been at the center of media attention since childhood, when he participated in the reality show Keeping Up with the Kardashians. She began appearing on the show when she was just nine years old, in 2007, and gained fame throughout her adolescence. The influencer took advantage of the space to launch her own brand in 2015, Kylie Cosmetics. With the success of the launch, she became a prominent figure in the business world and one of the richest women in the USA.
On Tumblr and Instagram, Jenner It was also a fashion and makeup reference. Under the alter ego King Kylieit created a true aesthetic phenomenon on social media at the time, remembered by fans to this day.
The chosen name referred to her then boyfriend, the rapper Tygaknown as “King Gold Chains”. After the relationship ended in 2017, Jenner abandoned the nickname — which now resurfaces as a glimmer of nostalgia.
Today, the influencer has two children with the rapper Travis Scottand is in a relationship with the actor Timothée Chalametknown as Call Me By Your Name (2017), Dune (2021), Wonka (2023), Little Women (2019) and more.
King Kylie’s return
Jenner began to instigate the return of his era.”King Kylie” before the single’s release, reposting a tweet from 2022 that, in jest, proposed a “King Kylie Collection”.The publication was followed by a video in which Jenner is released from prison, announcing her return to Snapchat as the persona King Kylie. The video was a brief sample of the campaign clip Glosses.
As if the debut in the world of music wasn’t enough, Jenner also prepares for the cinema. Last week, the singer Charlie XCX revealed that he will be the protagonist of the film The Momentscheduled for 2026, produced by the renowned production company A24. The film will feature Kylie Jenner in the cast, in addition to renowned actors such as Rachel Sennott and Alexander Skarsgård.
Listen to the song on YouTube below:
Charli XCX’s ‘The Moment’ Film for A24 Casts Kylie Jenner, Rachel Sennott and Alexander Skarsgård
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3 strikes
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colin tilley
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Fourth Strike
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Kylie Jenner
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pop music
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Terror Jr
Source: Rollingstone

Emma Jack is a writer at Gossipify, covering fashion, beauty, lifestyle, and pop culture trends. She stays current on the latest trends and offers readers up-to-date information on what’s hot in the industry. With a background in fashion journalism from Parsons School of Design, she offers a unique perspective and analysis of current trends.