Latin music achieves record revenue of US$490.3 million in the first half of 2024: RIAA

Se Bad Bunny be the headliner of Super Bowl 2026 wasn’t enough of an indication, Latin music continues to grow at an exponential rate in the United States. This Friday, the 17th, the Recording Industry Association of America revealed that Latin music generated US$490.3 million — more than R$2 billion at current prices — in revenue during the first half of 2024, marking an increase of 6% compared to the previous year.

“Latin music in the U.S. continues to gain popularity and generate increasing value thanks to incredible artists whose music connects across language and geographic barriers with the support of creative partnerships with record labels,” he said. Matt BassVice President of Research at RIAA. “With a half-year record approaching half a billion dollars, Latin music continues to win new listeners and reinvigorate existing fans.”

According to the new data, this is the 12th consecutive year that revenue has increased for the genre as a whole. Latin music also now represents 8.8% of total US music revenue in the first half of 2024.

“With streaming offering more access than ever to the time-honored voices and next-generation icons who define today’s culture, Latin music has become the second-fastest growing genre in America,” he added. Bass.

In streaming numbers, 98% of Latin revenue came from streaming services, with paid subscription revenue driving 11.2% growth. The number of accounts listening to Latin music also rose to 105 million compared to the previous year. While Latin music dominated streaming, there was a 25% drop in vinyl and other physical sales, from $5.5 million in 2023 to $4.1 million this year.

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