Jack Daniel’s gifts Hotel No.73 days, 12 themed rooms, 50 years of music! Al Casual eclectic hotell from Thursday 6th to Saturday 8th November, including a live performance by Suffering, Post a fog, common animal And Mimi Milan. Free admission to the reservation.
A live experience three-day immersive experience in the heart of Milan, to enter the world of Jack Daniel’s: And Hotel No.7. The event will be held at Casual eclectic hotel (By Plinio, 2) in the area of Piazza Lima, and will last three days, From Thursday 6th to Saturday 8th November Open to the public from 5pm to 10pm. To enter you must register Jdhotelno7.eventbrite.comChoose your own time slot and thus secure a pass to explore each room, enjoy a great drink and live an experience that will stay with you, like a great guitar riff.
Hotel No.7 Will is fully celebrated Jack Daniel’s Right from the entrance and the color of the structure, the classic black that distinguishes the label of the iconic old No.7. You don’t book rooms, you explore them! 12 experimental rooms They will offer total immersion in the world of the brand, including history, pop culture, products and 50 years of music. In addition, conversations, exclusive live sets and new performances will delight the hotel during three days of pure vibration, accompanied by Jack’s unlimited drink prepared by Bob Milano and in collaboration with Schweppes. Among the rooms to explore A dressing room to create your own rock star outfit with the help of a costume designer, a karaoke suite where to let loose singing great hits, a room where to discover the history and secrets of Jack Daniel’s, a secret room where to play and conquer iconic gadgets … and many other surprises.
In the middle of everything there will be music, the one that has always accompanied Jack Daniel, along with the project The Republic of Soundwhich aims to rediscover the songs that made the history of Italian music through curated playlists and the podcast digin’ – Exclusive to the official Jack Daniel’s Italia profile on Spotify. The essence of The Republic of Sound will live in several rooms, each dedicated to a different musical decade, from the 1960s to the 2000s. And then, in the Hall of Hotel No.7everything will end with exclusive performances by the artists who curated the project.
The journey of The Republic of Sound You too can live digitally thanks to The stagean app experience that guides the listener through the contents of the project (accessible from mobile at this link). When you choose the decade to explore, you enter the actual content by discovering a dedicated playlist and the episode of digin’ of reference. At the end of this app journey, it is possible to create and share your own personalized playlist, based on your personal taste and chosen decade.
Hotel No.7 It will also be said thanks to the many OOH activations in Milan, starting with the dominance of the MM Lima station that will give the right direction to reach the hotel. And then, throughout the city, wild postings and green graffiti themed Hotel No.7 will invite everyone to participate. The planning is by Starcom Italia.
with Hotel No.7Jack Daniel’s does not limit itself to creating an event, but redefines the way of having an experience, inviting the public to embark on a journey where the history of the brand and music merge in a single, unforgettable environment.
Source: Press Release
Source: Red Capes
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