In addition to offering numerous free activities, the action represents an opportunity for brands that wish to position themselves within the Wellness Culture
With the aim of encouraging well-being as a collective culture and experience, Terra & Vivo Ads launches the project “Terra Verão 2026: o Verão se Vive Junto”, which will take place on January 24, 25, 31 and February 1 at Parque Burle Marx, in São Paulo. The initiative offers an active, integrated and conscious experience during the hottest season of the year, with free activities from 8am to 6pm, in collaboration with influencers and important digital community profiles, including “Yoga Adventure”, “Domingo ON”, “Vem Com Nóis” and “Bucinho Suado”, in addition to the “Vida Nos 30” profile, created by the platform itself.
The project takes place during the season in which more and more people want to adopt healthy habits. According to research by Terra Insights, 8 out of ten Brazilians intensify their self-care routines during the summer. As of 2024, 86% of Brazilians have already incorporated at least one healthy habit into their routine.
The program includes a coffee party with music and DJ, running workshops, footvolley, body balance, fitdance, stretching, capoeira, gymkhana and much more, all designed to promote the Culture of Wellbeing in a collective and welcoming environment. Brands who want to share these experiences with the public can take part in the event through the sponsorship of courses, activations, tastings, presence of influencers, gastronomic space, content, as well as the use of Vivo Ads technology for media distribution.
The connection between brands and this audience doesn’t end with the event. The conversation will be extended throughout the year using Vivo Ads Track technology, a solution that combines intelligence and first-party data capabilities directly from Vivo’s database, with geolocation segmentation via antenna triangulation, forming clusters with real, identified audiences, even if people have not directly interacted with the Terra & Vivo Ads channels.
“Terra Verão 2026 is an initiative that brings together community, content, proprietary data and free outdoor experiences with a purpose. For participants, we provide experiences that promote physical and mental health in a connected environment. For sponsors, it is a strategic opportunity to position themselves in the culture of wellness, with multi-channel distribution and continuous engagement throughout the year,” says Júlio Tortorello, Head of Terra & Vivo Annunci business.
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
