Golf legends Tiger Woods and Rory McIlroy are stepping into the technology and entertainment space to launch a new company called TMRW Sports, which they say will develop “progressive approaches to sports, media and entertainment.”
The pair are teaming up with veteran sports media executive Mike McCarley on the venture, which counts former NBC Sports president Dick Ebersole as an investor.
“Since retiring, I’ve stopped doing any real work other than giving advice to a group of friends, but it’s the right idea at the right time among the few people I would do it with,” Ebersol said in a statement. . “Mike and I were close and we knew him, his impeccable track record in the business, and most importantly, we saw firsthand how he approached relationships – he would bet on whatever he believed in. So when he told me about his vision of what he was building with Tiger and Rory, I couldn’t wait to find a way to get involved.”
McCarley most recently served as president of golf and global strategy for NBC Sports, overseeing the company’s golf portfolio, including the Golf Channel. Prior to that, he served as Senior Vice President of NBC Sports.
Exactly what TMRW Sports will develop remains under wraps, though McCarley said in a statement that the company has “a number of exciting projects in the works.”
Woods added in a statement that he hopes to “build a brighter future for the next generation of sports fans” and “use technology to bring new approaches to the sport we love.”
McIlroy added that he believes the company “can shape the way media and technology enhance the sports experience.”
“In a world where technology gives us so many choices in how we spend our time, we want to make sports more accessible to as many people as possible,” he added.
Additional investors and partners in TMRW Sports, as well as their projects, will be announced at a later date.
Athletes are increasingly looking for courts, courts, courts and courses in their professional careers.
NFL legend Tom Brady is a partner in a sports-focused content company (Religion of Sports) and an entertainment studio called 199 Productions. LeBron James owns The SpringHill Company (which recently raised $725 million in cash), and tennis star Noami Osaka is launching her own media and entertainment company called Hana Kuma with SpringHill’s backing.
Source: Hollywood Reporter
Camila Luna is a writer at Gossipify, where she covers the latest movies and television series. With a passion for all things entertainment, Camila brings her unique perspective to her writing and offers readers an inside look at the industry. Camila is a graduate from the University of California, Los Angeles (UCLA) with a degree in English and is also a avid movie watcher.
