Stranger Things had to climb more than a hill to get the rights to the Kate Bush song that kicked off the summer’s TikTok viral trend

Stranger Things had to climb more than a hill to get the rights to the Kate Bush song that kicked off the summer’s TikTok viral trend

We’ve all heard a lot of Kate Bush’s “Running Up That Hill” since the release of netflix Dough Strange things In season four, we want to make a “deal with God” to play with it as much as possible or get as far away as possible. The song blew up both on the charts and on TikTok, but it wasn’t an overnight success. It took years to reach an agreement to include the song on the program.

Tim Miles, Warner Music Group Senior Vice President for UK and Europe Synchronization, said THR that it is difficult to get musical chords for TV shows and with Strange things in particular, it was more difficult than usual.

It’s not like the commercial where we get a quick “Can we use this song?” and we need to know if we can and if they can afford it. Television has a very long history. And because the music was so crucial to this scene, they had to find out if the song could be used. And it took about two years to really talk to Kate and her team about what it was going to be like. It’s probably the longest televised deal she’s ever seen, because they had to get it right. The song is obviously very powerful. They must have had a few saves, but I’m sure this was their absolute favorite.

It turned out to be true. The internet buzzed on the scene. – FRONT SPOILERS – of Max raised in the air and only Kate Bush’s power could bring her down. Now viewers are eagerly awaiting Season 5 to see if Max survives, but the show’s creators have said they’re not too positive about his chances.

Performers tend to be cautious when making arrangements to bring their music into shows, especially streaming shows where it will live forever. Obviously, this negotiation period has paid off. The resounding success of the song has rekindled interest in Kate Bush and she is thrilled.

It helps that the show the song was used for was one of the biggest shows of the year, it even helped take the broadcast to new levels of ratings.

The song peaked at number 1 worldwide. Scoreboard the charts in July and has been a mainstay on TikTok and radio ever since. More than 2.8 million TIC Tac they were created with “Running Up That Hill” as the background song. This is comparable to how “We’re Not Talking About Bruno” broke music records, thanks in large part to TikTok, when Encanto premiered on Disney +.

It seems that “Running Up That Hill” is running a marathon instead of a sprint because almost two months after the release of Strange things Season 4 is still everywhere. Production on Season 5 has just begun, so it’s safe to say we’ll be climbing that hill again as we wait to see which nostalgic song becomes the next viral sensation.

Source: Cinemablend

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