British television giant ITV will launch its new ITVX streaming service in November to attract more viewers to its content, managing director, media and entertainment, Kevin Ligo said at a televised industry event on Wednesday. He also cited the reality show’s “extraordinary success”. love Island as the main factor behind the decision to restart the reality check big brother.
Previously, ITV only said that ITVX would debut in Q4 as an ad-supported free streaming service, with Lygo’s appearance now citing November as the launch month. He said he would feature all ITV programming, along with content for purchase, including from the US and movies. New exclusive programming events will be released regularly on the streamer, starting with the spy drama. A spy among friendsWith Damian Lewis and Guy Pearce.
The streamer aims to provide “a world of shows, some familiar, some unknown, live news” and more, Ligo said, adding that some people watch shows on the streamer when they launch, while others can watch later. When all episodes are online. With so much TV programming available on so many platforms these days, “you have to fight harder” to get people to watch your channels and services, Ligo emphasized. “More people are watching” ITV shows thanks to ITVX, he promised. “We’re going to have more eyeballs.”
indicates success love Island and future returns big brother Speaking to British television, he said: “I don’t think we should stop allowing public television. announce its debut big brother On ITV 2 and ITV in 2023, he said that if the network gets everything right, it will give people another show they feel they should watch. big brother First broadcast in Britain on Channel 4, later moved to Channel 5.
On Wednesday, Lygo also named the 30-minute extension of the ITV Evening News to one hour, helping it to become the network’s most-watched channel in Britain before 9pm. From 30:00 to 19:30, with a greater focus on coverage outside of London to cover the entire UK, followed by soap operas. Coronation Street. “Reliable news from a British source has never been more important and that’s why we’re giving people more information,” Ligo said in a session on the first day of the Edinburgh Television Festival.
Following her appearance, several ITV commissioners took the stage, including drama director Polly Hill, entertainment director Cathy Rawcliffe, factual controller Jo Clinton-Davies, and reality TV and acquisitions director Paul Mortimer.
In late July, ITV said it was “aware” of macroeconomic clouds and was monitoring them, but management told reporters the company has yet to see an impact on its advertising business. ITV also did not see a slowdown in subscriber momentum for streaming similar to Netflix’s BritBox service or a slowdown in production commissioned by the streaming giant, then-chief executive Carolyn McCall emphasized. “That’s not to say we’re not aware of what’s going on in the subscription market,” he said of Netflix’s subscriber losses for the quarter. “But I don’t think it’s a concern for us, simply because BritBox is a very different product. … Very specialized, content you don’t see anywhere else.”
Lego also turned to the hit show. love Island, describing it as a rare hit with younger audiences. “The right show” can still attract that audience, he said.
Ligo also opposed the upcoming comeback big brother on ITV 2 and ITV in 2023, saying that if the network gets everything right, it will give people another show that people feel they need to watch. big brother First broadcast in Britain on Channel 4, later moved to Channel 5.
Source: Hollywood Reporter
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