Netflix has found executives to lead its advertising business.
The streaming giant has hired two Snapchat executives — Snap chief commercial officer Jeremy Gorman and VP of sales Peter Naylor — to lead its new advertising venture, a spokesperson confirms. the hollywood reporter.
Gorman will serve as president of worldwide advertising for Netflix and Naylor will serve as vice president of advertising sales. Both premiere on Netflix next month.
By hiring Gorman and Naylor, Netflix secured two bona fide tech and entertainment executives. Gorman, who has been CBO at Snap since 2018, previously served as a senior advertising sales executive at Amazon and before that at Yahoo.
Meanwhile, Naylor spent over 2 years at Snap and prior to that was head of ad sales at Hulu. He also served as Senior Director of Digital Advertising Sales at NBCUniversal.
Both will be familiar faces for many of the branded advertisers that Netflix hopes to secure with its new, cheaper ad-supported tier.
Netflix announced its intention to enter the ad-supported video space in April, with CEO Reed Hastings citing “consumer choice” as a key reason for the strategic shift. “It makes a lot of sense for consumers who want to have low prices and tolerate advertising to get what they want,” Hastings said at the time, adding that it seems to have worked for Hulu, among other services. .
Now, the executive who helped Hulu grow its advertising business is helping Netflix build its own platform.
Then last month, Netflix announced that Microsoft would be its global ad partner, managing the technology and sales of the Netflix offering. Sources familiar with the deal said Microsoft’s advertising technology through Xandr, as well as its iteration and disposition, and its commitment to privacy, helped the tech giant secure the deal.
Source: Hollywood Reporter
Camila Luna is a writer at Gossipify, where she covers the latest movies and television series. With a passion for all things entertainment, Camila brings her unique perspective to her writing and offers readers an inside look at the industry. Camila is a graduate from the University of California, Los Angeles (UCLA) with a degree in English and is also a avid movie watcher.
