Digital Brand Architects, an influence management firm and subsidiary of UTA, has acquired Digital Golf Collective, a digital talent management firm serving golfers.
As part of the acquisition, Digital Golf Collective’s client list, which includes golfers and lifestyle influencers such as Tisha Allyn, Ryan Rustand and Cassandra Meyer, will be represented by DBA. DGC co-founders Jess McAllister and Sean Guerrero will continue to run day-to-day operations and report to DBA Executive Director Raina Penchansky and Senior Vice President of Finance AD Rastogi.
The financial terms of the contract were not disclosed.
“From our first meeting, I was immediately struck by Jesse and Sean’s vision and how it aligned perfectly with our perspective on the world of content creation,” Penchansky said in a statement Tuesday. “Their success in such a niche speaks volumes about their creative approach and I am delighted to have them as part of the DBA team. Together, we will be able to expand opportunities for our customers and grow our business in new ways.”
McAllister and Guerrero created DGC to serve creators, brands, events and tournaments in the golf industry so golfers can be part of a larger ecosystem of lifestyle creators.
“After creating and establishing an influencer marketing economy in golf, this is an exciting time for the future of DGC and our customers,” McAllister and Guerrero said in a joint statement. “As golf continues to be the fastest growing segment of the sport, there couldn’t be a better time to join the expanding networks of DBAs and UTAs.”
Source: Hollywood Reporter
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