A documentary about Bulgari is set to premiere at this year’s Toronto International Film Festival, where Bulgari is the official jewelry partner.
Directed by Matthieu Menu and produced by Terminal9 Studios, inside the dream It tells the story of the brand, showing the inner workings of the high jewelry maison founded in Rome in 1884. The film details the creative process of how its jewelry collections are made and produced, how gems are selected and how pieces are finished. selected. As part of a red carpet look.
After debuting on TIFF, inside the dream It will be available on Prime Video in around 100 countries starting September 13th.
“For the first time, we are opening the door to showcase the creation of one-of-a-kind jewelry throughout the entire creative process, from sketching to gem research and celebrity endorsement on the boutique’s red carpet. It was like telling a glorious journey,” said Jean-Christophe Babin, CEO of Bulgari Global. the hollywood reporter.
In particular, this journey follows Lucia Silvestri, creative director at Bulgari’s Jewelry, as she travels through Rome, tracing the movement of one particular gem from raw material to finished product: the Serpenti Hypnotic Emerald necklace.
Courtesy of Bvlgari
“[It] it is the main necklace that represents the soul of the high jewelry collection,” said Babin. “Lucia remembered a rough emerald she had seen years ago from an associate in Jaipur who had been in her family for 25 years. They couldn’t find the right design to cut this stone until Lucia showed them this great necklace idea. Emerald is a perfect and intense color, fascinating with its inclusions. A 93 carat emerald that has a lot to say about itself.”
The emerald necklace, which Babin describes as “the essence of Bulgari” because the snake has long been a symbol of the brand, has been touched by many and many hands, including Zendaya. Party in 2021. — Italian digital entrepreneur and fashion icon Chiara Ferragni, BLACKPINK singer LISA aka LISA, supermodel Lily Aldridge and Priyanka Chopra Jonas.
“It combines exquisite craftsmanship… an exercise in creativity, design and craftsmanship to create a creation destined to last forever and represents the brand as an imaginative bridge between the past and the future,” said Babin. The documentary highlights the many human touches that each creation benefits from and highlights the art of cinema as inspiration for Bulgari’s many stunning centerpieces.
“Movie divas of all times have been muses and witnesses to our brilliant creativity. Bulgar was helped by cinema [share] Courage, creativity and brilliance for which the brand is so famous today,” says Babin. “The partnership with TIFF allows us to continue this beautiful story and, above all, to provide opportunities for young talents who need to shine.
Source: Hollywood Reporter
Camila Luna is a writer at Gossipify, where she covers the latest movies and television series. With a passion for all things entertainment, Camila brings her unique perspective to her writing and offers readers an inside look at the industry. Camila is a graduate from the University of California, Los Angeles (UCLA) with a degree in English and is also a avid movie watcher.
