Qatar and FIFA, however, confirmed the sale of alcoholic beverages at the FIFA Fan Festival
In a controversial decision, Qatar and fifa announced a ban on the sale of alcoholic beverages around the stadiums where the matches will take place. World Cup 2022, which takes place between November 20th and December 18th. The information is from CNN🇧🇷
Even with the prohibition in stadiums, alcoholic beverages may be sold in FIFA Fan Festival, licensed venues where fans can gather to catch up on games. It is worth remembering how, in September 2022, Qatar stated how fans could buy beer three hours before the start of matches, but not during.
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This decision directly affects the Budweiser, one of the main sponsors of the tournament, which had exclusive rights to sell beers in official areas. The brand could market its product in the ticket perimeter, in the eight stadiums destined for the event, three hours before and one hour after each match.
See below the official statement from the fifa on sales of alcoholic beverages:
Following discussions between host country authorities and FIFA, a decision was taken to concentrate alcohol sales at the FIFA Fan Festival, other fan destinations and licensed venues, removing beer outlets from the perimeters of the FIFA World Cup stadium FIFA World 2022 in Qatar.
There is no impact on the sale of Bud Zero, which will remain available in all Qatar World Cup stadiums. Host country authorities and FIFA will continue to ensure that stadiums and surrounding areas provide a pleasant, respectful and enjoyable experience for all fans.
Tournament organizers appreciate AB InBev’s continued understanding and support of our joint commitment to serve everyone during the FIFA World Cup Qatar 2022™️.
Statement on beer sales at #WorldCup stadiums 🏟️ on behalf of FIFA and Host Country 🇶🇦: pic.twitter.com/o4IEhboXks
— FIFA Media (@fifamedia) November 18, 2022
Source: Rollingstone
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