Bodhi Tree Systems, an investment platform backed by James Murdoch and Uday Shankar’s Lupa Systems, received financial support from Reliance and Paramount Global to launch Viacom18 as a digital TV and broadcasting giant in India.
Murdoch’s Lupa Systems & Shankar, former CEO of Star India and chairman of Walt Disney Asia Pacific, established the Bodhi Tree Qatar Investment Authority with $1.5 billion in financial support to invest in a media and technology company in the Southeast. . in asia. Special attention to India.
With Shankar and Murdoch as major shareholders, Bodhi Tree Systems plans to invest $1.78 billion in Viacom18, which includes a streaming platform with India’s top video advertising demand and subscription video demand. Paramount Global is also becoming a shareholder in Viacom18 and a major provider of programs.
The Indian media giant owns and operates a set of Colors TV channels and a VOOT streaming platform. Viacom18’s content library has approximately 75,000 hours of network programming, including originals from Paramount and VOOT.
Separately, Reliance Projects & Property Management Services, a subsidiary of Reliance Industries, will invest an additional $216 million in Viacom18. The investment agreements include a strategic partnership between Reliance, Bodhi Tree Systems and Paramount Global to do business in the media and entertainment sector in India.
The Viacom18 transaction is expected to close within six months and is subject to approval and closing conditions.
Source: Hollywood Reporter
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