A report released by FIFA points out that there were almost 6 billion engagements on the networks related to the tournament held in Qatar
FIFA released a report with a series of numbers related to the 2022 World Cup, held in Qatar. The most impressive information is related to the audience: according to the institution, 1.5 billion people watched the final of the tournament, with Argentina’s victory over France on penalties.
For comparison purposes, the final of the UEFA Champions League, Europe’s club tournament, accumulates an overall 400 million live viewers. The Super Bowl LVI, the decisive match of the American football league in the United States, had a little less than 200 million fans connected to the screen. All numbers consider worldwide audiences.
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In the age of social networks, the numbers related to the virtual presence of the Cup are also very high. According to FIFA, there were nearly 6 billion engagements across digital platforms, with 262 billion cumulative reach across all of them. There were more than 93.6 million posts, according to a Nielsen survey replicated by the federation.
In the stadiums, around 3.4 million spectators followed the matches — above the 3 million of the Cup in Russia in 2018. Three games at Estádio Lusail, including the final, had the highest attendance in a match recorded in a Cup since the edition held in 1994 in the United States, when Brazil played against Italy in front of 94,194 present at the Rose Bowl, in Pasadena.
Other 2022 World Cup achievements
Other notable brands highlighted by FIFA include:
- Stephanie Frappart became the first woman in World Cup history to work as a referee in a World Cup match, alongside the assistants Neuza Back and Karen Diaz;
- It was the third time in the league’s history, the first in 20 years (1986, 2002, 2022), that the eight group stage winners included teams from four different confederations;
- Three teams from the Asian Football Confederation reached the Round of 16 for the first time in World Cup history;
- For the first time, an African team reached the semi-finals, with Morocco’s incredible campaign uniting the Middle East and the Arab world;
- In a “record break”, FIFA+ broadcast the entire tournament live in Brazil, in partnership with the YouTube streamer Casimir and the Brazilian legend ronaldo“to offer an innovative and engaging product to a new generation of fans”;
- All global and regional sponsorship packages sold, with 32 commercial affiliates activating more than 600 special marketing programs;
- The 2022 World Cup was supported by 20,000 volunteers, selected from 150 nationalities. Of these, 17,000 volunteers were residents of Qatar; 3 thousand were international. The volunteers were between 18 and 77 years old. In total, there were 180,000 accredited people working for the success of the tournament, including over 10,000 media representatives.
Source: Rollingstone
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