Road of change: all about rebranding and the new KLAPP collection

Road of change: all about rebranding and the new KLAPP collection

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How many people, so many features of the skin. And if some beauty brands focus on the versatility of products, others approach the issue more pointwise, creating personalized products. This idea formed the basis for the rebranding of KLAPP. The German brand of professional cosmetics presented the concept of KLAPP Skin Care Science, the essence of which is a focus on the individual characteristics of the skin.

Svetlana Vasilyeva (Beauty Alliance) with the guests of the presentation at the Radisson Blu Olimpiyskiy
Svetlana Vasilyeva (Beauty Alliance) with the guests of the presentation at the Radisson Blu Olimpiyskiy

Among the new products designed to prove this concept in action is the Hyaluronic Multi Level Performance collection. The products of the line saturate the skin with hyaluronic acid in molecules of different sizes, as well as moisturizing factors that are deeply absorbed, replenish moisture reserves, counteract its loss and maintain a protective barrier. Among the active ingredients, in addition to hyaluronic acid itself, are a vin-up complex with ice wine for lifting, galangal extract for radiance and wrinkle reduction, pine bark and currant leaf extracts for skin regeneration and softening.

Hyaluronic Multi Level Performance

Source: Hellomagazine

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