Why some perfumes cost 700 rubles, while others cost 10,000 – and which ones are better to buy

Why some perfumes cost 700 rubles, while others cost 10,000 – and which ones are better to buy

Are you in front of a perfume shelf with a calculator at hand and you don’t know what to choose? Let’s open a big secret: the quality of the perfume does not depend in the first place on the price!

Let’s start with a spoiler: the longevity and sillage of a perfume has nothing to do with its final price or the cost of the perfume’s ingredients. It all depends on the characteristics of the scented materials: for example, any citrus fruit will “fly away” fairly quickly, and the “wood” will “stay” on the skin until the last, i.e. before going under the shower, or even longer.

In addition, it is important to take into account the peculiarities of perception, how much you tend to get distracted or, on the contrary, pay attention to small things, how important aromas are for you, etc. . The role of the brain is incredibly important here!

And now back to the question of the price of the coveted bottle.

Yes, yes, it’s the bottle, and not just the perfume composition itself. Its cost is of course important, but the final price does not include only this one.

Read also: How to find “your” perfume: the perfumer’s advice for finding a fragrance that will become your business card

The manufacturer buys not only concentrate and alcohol, but also many other components: the bottle itself (if a special shape has been developed for this, it is better not to know how much it costs at all!), the pump, the sprays, the tubes, the caps. , cardboard, printed labels and packaging , wraps everything in cellophane, labels (we remind you that all perfumes sold in Russia have a label that you can verify thanks to “Honest Sign” – no counterfeit!).

ADVERTISEMENT – CONTINUED BELOW

Also – plus: warehouses, shipping, logistics, store margins… Marketing and advertising costs, of course, especially if celebrities are attracted to this.

And don’t forget the so-called added value for the brand. By buying a well-known brand, we buy not only goods, but also emotions. Here is the price of a bottle!

The moral is simple: today you may like an ultra-budget perfume, and tomorrow – from the premium segment. And that’s completely normal! Focus on your personal tastes and personal emotions. Try each scent on your skin, see how they open up on you – and enjoy it, no matter how much a new bottle costs.

Source: The Voice Mag

You may also like