HELLO! Beauty Day: how was the beauty festival in the RIVE GAUCHE “Tsvetnoy”

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Exactly one year since the renovated space RIVE GAUCHE opened its doors on the ground floor of the Tsvetnoy department store. The concept is based on the relationship between man and nature, a combination of modern technologies and environmental friendliness. This idea is embodied not only in cosmetics and care, but also in the interior: marble, wood, high ceilings, natural materials and comfortable layout – every detail forms an eco-friendly style.

It was here, in a single lifestyle space that replaced the standard corners, that the HELLO! beauty festival took place! beauty day. HELLO magazine! is an old friend of RIVE GAUCHE, and this year he was a partner of public talks with the participation of Lyubov Tolkalina, Anna Sedokova, MakSim, Gluk’oza, Vladislav Lisovets, Anna Asti and other celebrities. In stores across the country, the stars met with customers, shared their personal beauty secrets, gave their performances and autographs. And so that this holiday does not just continue, but becomes even louder and larger, HELLO! and RIVE GAUCHE decided to gather friends in a symbolic space in the department store “Tsvetnoy” and spend the whole day together: relax and chat, get acquainted with skin care and perfume novelties, learn the latest insights about beauty from the lips of beauty gurus, enjoy the performances of stars and, of course, not miss out on great deals — discounts up to 50%, beauty boxes when buying from 5,000 rubles, gifts from brands for participating in contests. Thanks to the active support and participation of brands such as MAXCLINIC, Halloween, L’arte del bello, By Terry, INFLUENCE BEAUTY, El Ganso, TOUS, Institut Esthederm, Bioderma, Divina Bellezza, the event was especially bright and eventful.

The hosts of the holiday, which was broadcast live on the HELLO! in vk videos, Elena Kuletskaya, Kostya BRAVO, Dmitry Vetoshkin, Irina Povoroznyuk performed. As part of the beauty day, many stellar public talks took place, the guests of which were nutritionist Marina Bessonova, singer Aiyan, premiere of the Bolshoi Theater Igor Tsvirko and leading ballerina of the Bolshoi Theater Kristina Kretova, singer Yulia Savicheva, organizer of the InterCharm exhibition Anna Dycheva, tarologist Evgeny Kossman , co-founder of the Monochrome brand Alisa Bokha, designer Igor Chapurin, poetess Akh Astakhova, gymnasts Arina and Dina Averina. Not only did they talk to the guests, but also presented them with their performances by Marie Kraymbreri and Tosya Chaikina. One of the most spectacular moments of the evening was the appearance of Christina Orbakaite at the beauty party, which was introduced by the president of RIVE GAUCHE, Edgar Shabanov. The star is a frequent visitor to the flagship store of the perfumery and cosmetics chain, especially since the niche fragrance Kristina by Tiziana Terenzi, created especially for her, is sold here.

Introducing a photo report with HELLO! Beauty Day, and mini-interviews of guests and other details of the event can also be seen in short videos VK Clips on the journal’s account page.