Osklen says Caetano Veloso asked for R$500,000 in cash after the singer rejected a deal; understand

After being processed by Caetano Veloso For abuse of image, moral and material damages in a lawsuit worth 1.3 million reais, the clothing brand Osklen said it attempted to negotiate a settlement, but the proposal was rejected. To the Estadaothe brand declared on Wednesday the 13th that the singer and his wife Paula Lavigne, managing partner of the company Uns e Outro Produções, had asked for R$500,000 in cash after the brand had suggested a solution (see full statement below).

The musician’s lawyers reported this Estadao an attempt at an amicable resolution with Osklen, but without success. Report attempted to contact the artist’s advisors to talk about the brand’s new positioning, but received no response.

“We tried to resolve the matter out of court, offering the singer a donation in his name which would allocate financial resources to a socio-environmental organization of his choice. However, our proposal was not accepted and in response we received a denial in unrecognizable and unjustified tone, demanding to receive cash R$500,000.00?, read Osklen’s statement.

Also according to Osklen’s statement, “the consequence of the denial” was the lawsuit that Caetano filed against them for an amount of R$1.3 million for Court of Justice of Rio de Janeiro (TJRJ). The case concerns the brand’s summer campaign, called “Brazilian Soul”, which allegedly made reference to the musician and Tropicalismo.

According to a note sent by the singer’s lawyers to Estadao, the artist became aware of the campaign in August. The brand allegedly used, without authorization, an image of Caetano on stage at the Transa show with elements that refer to the album of the same name. The album is the work of his most associated with Tropicalismo and, in addition, the artist also has a song entitled Tropicalia.

“Caetano, in his 60-year career, has never authorized the use of his image and his work for advertising purposes, refusing millionaire proposals. It is a question of the intimate nature of the artist, of the constant and unaltered value of his person , which was violated in an unacceptable manner,” the statement reads.

According to the lawyers, the musician attempted to reach an “amicable” solution with the company, but without success. In addition to compensation, Caetano also asked the brand to remove from circulation the products that refer to him and the move. He also allegedly asked those responsible for Osklen’s social networks to delete publications linking him to the brand.

Mônica Bergamo’s article, in Folha de São Paulo, reports that Osklen’s owner, Oskar Metsavaht, will submit a request to the Brazilian court for Caetano to comment on the accusations made against the entrepreneur. According to the newspaper, Metsavaht wants to know whether the allegations could constitute a possible crime of defamation.

OR Estadao reached out to Caetano Veloso’s press office to weigh in on Osklen’s attempted settlement and the allegation that he and Paula had asked for a sum of money, but had not received a response at the time of publication. The space remains open.

Note from Osklen

“To our surprise and contradicting the freedom of expression that Tropicalismo represents, a few months ago we were informed by the singer Caetano Veloso, who claimed to have rights relating to the ‘Tropicália’ brand, rights that the singer does not have, so much so that the INPI (National Institute of Intellectual Property) denied his request for trademark registration, as well as asserting the improper use of his image for commercial purposes, which did not happen.

Although we do not agree with the ban by the singer and the company Uns e Outro Produções, whose managing partner is Ms. Paula Lavigne, we have tried to resolve the matter out of court by offering the singer a donation in his name which has allocated financial resources to a socio-environmental institution of their choice. However, our proposal was not accepted and in response we received a denial in an unrecognizable and unjustified tone asking to receive cash R$500,000.00. The consequence of our refusal has been this legal action, brought by Caetano Veloso, accompanied by offensive accusations that exceed any reasonable limits of discussion, as well as a request for compensation, now worth 1.3 million reais.

We are sorry that the matter has reached this point. But now it’s up to us to continue to treat it in the appropriate places.”

*Collaboration of Sabrina Legramandi

Source: Terra