João Adibe wins fame, prestige and millions of reais by investing in celebrity products and advertising campaigns
With 1.5 million followers on Instagram and growing popularity on TikTok, businessman João Adibe expands his performance from the corporate universe to the world of celebrities.
Pharmaceutical president Cimed has become an entrepreneurship influencer. Recently, he was elected one of the most important people in Latin America by corporate cross-platform Bloomberg Línea.
His book released this year, ‘Meu Sangue Amarelo – O Sucesso Não Accept Laziness’ (Editora Agir), is on the shelves of major bookstores.
Now, Adibe is making headlines again for its collaboration with Anitta. He and his company are behind “Puzzy”, heralded as “the world’s first intimate cologne deo”.
The most internationally successful Brazilian singer has always commented on the habit of scenting “larissinha”, a nickname that derives from her first name.
The negotiation between the pop star and the producer was led by Marina Morena, director of MAP Brasil, an agency that links big brands and celebrities from the show business. She is the adopted daughter of Gilberto Gil and Flora Gil.
Born in São Paulo, João Adibe has given a new dimension to the business founded by his grandfather, João Marques. His industry is among the largest producers of medicines, cosmetics and supplements in the country.
In February, he gained media coverage for his 50th millionaire birthday party in a mansion in Porto, Portugal. He is married to ‘lifestyle’ influencer Cynthia Marques, considered among fashionistas as the ‘Brazilian Kim Kardashian’.
Before going into business with Anitta, the businessman hired other celebrities to promote products in his industry. Among them, the singer Simaria, the influencer Bianca Andrade (Boca Rosa), the doctor Thelma Assis (winner of “BBB20”) and the star of the soap operas Larissa Manoela.
Source: Terra
Camila Luna is a writer at Gossipify, where she covers the latest movies and television series. With a passion for all things entertainment, Camila brings her unique perspective to her writing and offers readers an inside look at the industry. Camila is a graduate from the University of California, Los Angeles (UCLA) with a degree in English and is also a avid movie watcher.
