The streaming release of some of the latest box office leaders helped empty US theaters this weekend. With no blockbusters to occupy the space left by the titles that remained in the Top 5 for weeks, the horror “Invitation Maldito” (The Invitation) ended up driving ticket sales with a meager gross: $ 7 million in the United States and in Canada.
Since May 2021, when Covid-19 kept people at home, the most watched movie of the week hasn’t paid off as little. As a result, the national box office collapsed. Of all the titles shown between Friday and Sunday (28/8), they were 54 million dollars, the worst result in recent months.
“Cursed Invitation” was also a disaster among critics, who considered Sony’s vampire production garbage, with only 26% approval in the compilation of the Rotten Tomatoes aggregator. The launch in Brazil is scheduled for September 15th.
“Bullet Train” with Brad Pitt and “The Beast” with Idris Elba completed the North American Top 3 with $ 5.3 million and $ 4.9 million respectively.
The other big releases of the week were largely ignored. “Once upon a time there was a genius” (Three Thousand Years of Nostalgia), director George Miller’s dark fantasy (from “Mad Max”), grossed just $ 2.8 million and opened at no. Launched with great fanfare at the Cannes Film Festival, it cost $ 60 million and is expected to suffer a loss, despite a 70% critical rating. The film arrives in Brazil this Thursday (1/9).
But it debuted with a far worse performance: the heist drama “Breaking”, starring John Boyega, didn’t even make the Top 10, opening at number 15 with $ 1 million. Despite this, the independent production met the critics, reaching 79% approval. The film does not have a release date in Brazil, where it can be distributed directly on VOD.
Traditionally, the end of August, which marks the end of the US “movie summer”, is considered a weak period in theaters. But this week’s result has rocked the market, which has not yet recovered from the damage caused by the pandemic.
The outlook for the next few weeks is bleak, given the lack of attractions in September. There are faint hopes that “Don’t Worry Honey” (September 23) and “Halloween Ends” (October 14) might surprise, but the next guaranteed blockbuster isn’t expected until late October: “Black Adam” (October 21) ). .
The fault is still covid-19, which paralyzed the shooting, emptying the schedule of the majors. And since Hollywood cinema leads premieres around the world, it is good for the Brazilian market to pay attention and stop burning national films with releases limited to four at a time, because it will have no other attractions to fuel its exhibition circuit for more than one year.month.
Source: Terra
Camila Luna is a writer at Gossipify, where she covers the latest movies and television series. With a passion for all things entertainment, Camila brings her unique perspective to her writing and offers readers an inside look at the industry. Camila is a graduate from the University of California, Los Angeles (UCLA) with a degree in English and is also a avid movie watcher.
