Bianca Andrade talks about the end of the partnership with Payot: “new phase”

The Boca Rosa brand undertakes a solo project from 2024

After a five-year relationship between Payot and Boca Rosa Beauty, Bianca Andrade begins a new career cycle. Starting in January, your cosmetics brand will take solo flights. For the year 2024, the influencer and the French company have decided not to continue with the partnership (licensing) due to the new strategies of both parties and, now, Boca Rosa will be a brand in its own right.

At the end of a successful partnership, he recognizes the importance of his journey with Payot. “I want Boca Rosa to be much bigger than me. It took me two years to develop this idea and I am very prepared to take this step. It is important to know the right time to make big decisions.”

The entrepreneur says that the brand already has established pillars, such as innovation, sustainability and diversity. “In this new phase, I will take advantage of everything I have learned with Payot in the years we have been together. Plus, you can expect a wider range of colors, Brazilian flavors and tons of new features. It will be completely different from what you have seen me do Before”, says Bianca Andrade. Reformulating the concept and aesthetics of the brand to support the innovations that will arrive with the launch, Bianca dedicates herself to the study of trends, market research and partnerships that will guarantee the best results.

The future of Boca Rosa

Initially, the distribution of the new brand will remain national and the headquarters will be in Sao Paulo, at the headquarters of the Boca Rosa Company, which is being expanded for the new venture. Bianca plans to launch its brand on all shelves across the country and on digital platforms in the first half of 2024.

“I am a woman who comes from the favela and, when I started, 12 years ago, the creative economy was not even a profession. Today, this movement that I am carrying forward not only represents my trajectory, but also, and above all, the strength of female entrepreneurship in Brazil, which is making a beautiful and significant movement in the beauty market”, concludes Bianca Andrade.

Source: Terra

Ashley

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