The relationship between Virginia and Vini Jr. surpasses the Rio mega-operation in terms of involvement and the researcher criticizes the “algorithmic paradox of attention”; to the numbers

The relationship between Virginia and Vini Jr. surpasses the Rio mega-operation in terms of involvement and the researcher criticizes the “algorithmic paradox of attention”; to the numbers


Both events took place last Tuesday (28th).




Last Tuesday (28th) was a busy day on social media. Virgínia Fonseca and Vini Jr. started dating this morning in Spain, after months of rumors and controversial plot twists. In the afternoon the coverage became more serious: a mega operation against organized crime left more than 120 people dead in Rio de Janeiro.

Anyone who thinks that the urgent discussions on the case in the capital Rio de Janeiro have overshadowed the new Brazilian boyfriends is wrong. In less than 24 hours, the operation received 43 thousand mentions on social media compared to 44 thousand for the novel by Virginia AND Wines.

The survey was conducted by Lilian Carvalho, PhD in Marketing and coordinator of the Digital Marketing Study Center at FGV/EAESP. The researcher estimates that greater commitment to a topic of less collective importance reveals an “algorithmic paradox of attention”.

“The first question that arises is whether we should not, as citizens, care more about the safety of Rio’s residents and the deaths in the Complexo do Alemão. However, social media algorithms favor content that generates immediate emotional engagement, and celebrity gossip offers instant gratification, while social tragedy requires moral reflection and political implication. The logic of viralization funds outrage and shock, as I have demonstrated in my research on algorithms and behavioral bubbles,” he says.

A RESEARCHER LAUNCHES THE “BANALIZATION OF DEATH” AFTER THE MEGA OPERATION IN RIO DE JANEI…

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Source: Terra

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