Not Instagram, not Twitter. Or well yes, but the ‘made in China’. Tom Cruise, although he may not seem like it, is more up to date than any other celebrity in this social network.
He turned 60 on July 3 (nearly and steals prominence from July 4), but Tom Cruise He has always shown that he is one step ahead of his age, and his generation. We explain ourselves. Uncle Tom (not Sam) has managed to stay on top of Hollywood while keeping a tremendously low public profile. So low that you would have to dig to the center of the Earth to meet Cruise outside a press conference, a shoot or a photocall for one of his films.
Gone are his mediatic (and failed) marriages with Nicole Kidman and Katie Holmes, his jumps on the couch of the Oprah Winfrey show and his public appearances supporting Scientology, like the one that took place in 2004 in Madrid. Yes, Tom Cruise traveled to Spain just to support the inauguration of the national headquarters of the Church of Scientology in our country.
A quite controversial personal and spiritual life that Tom has masterfully managed so that the only thing that matters to the public and the press is his work. And how has he achieved it? With diversionary tactics as good and effective as their tagline. Yeah Tom has one and that’s it “running in movies since 1981“. A phrase that can be read on their Instagram, Twitter, Facebook and Weibo accounts.
Oh yes, Weibo. Doesn’t it ring a bell? maybe because Tom is a genius and he is one of the few Western actors to use it.. What yes, Tom?
“But what the hell is Weibo?“, you may be wondering.
Well, simplifying it a lot is the ‘Chinese Twitter’.
That interface you see above is the Weibo Home and for your peace of mind we have translated it for you (well, Google, you know).
Sina Weibo, or simply Weibo, is a microblogging platform in China launched in 2009. It is one of the most used social networks in China and is often considered to be a combination of Facebook and Twitter, but in a Chinese version.
And why is Tom Cruise a genius? Because China is the world’s second-largest movie power behind the United States. And you know… When in Rome, do as the Romans. Although in this case it would be more download what you see.
Now seriously. Positioning yourself in this social network, Tom Cruise gets his Asian fans (which are millions) feel closer and much more connected with their culture. And what does that translate into? Wait for this to be answered by Tom himself.
Money, money and more money. In fact, Tom Cruise movies in China achieve astronomical box office far above what you get in other countries. Why will it be?
Source: Fotogramas
Camila Luna is a writer at Gossipify, where she covers the latest movies and television series. With a passion for all things entertainment, Camila brings her unique perspective to her writing and offers readers an inside look at the industry. Camila is a graduate from the University of California, Los Angeles (UCLA) with a degree in English and is also a avid movie watcher.
