Farofa da Gkay: How did a party become an event with a festival line-up?

Influencer organizes a celebration which, this year, includes concerts by Pabllo Vittar, Ivete Sangalo and Anitta

Jessica KayaneMore known as Gkayhas revealed that it has shelled out millions to organize the 2021 edition of Farofa Da Gkay – an influencer birthday party, exclusively for guests. The investment was not in vain, as the behavior of the guests became news and placed the name of the event among the most commented topics of the time.

The first edition of Farofa took place in 2017, in Paraíba, Gkay’s home state. The annual event was canceled in 2020 due to the covid-19 pandemic, but returned in 2021 with the formation of new couples and performances by popular artists, such as alok🇧🇷 Leo Santana🇧🇷 Kevin And Peter Sampaiofor three days.

With official sponsors and interest from major brands, such as Listerine and Esportes da Sorte, past events have been so successful that this year’s Farofa was bigger than the previous ones. The line-up announcements proved it: Ivete Sangalo🇧🇷 Annita🇧🇷 Xe plane🇧🇷 Louise Sonza🇧🇷 Wesley Safadao are some of the confirmed attractions.

WILL THERE BE ANITTA SHOW AT THE FAROFINHAAAAAAA NOTICES? #FarofaDaGkay

— Farofa da Gkay (@farofadagkayof) November 22, 2022

For the first time ever, Gkay has chartered an exclusive aircraft for its guests. “Farofa this year starts in the air. Yes, this year we will have a Farofa plane for our guests. Buckle up and enjoy the ride,” wrote the influencer in an announcement made by Instagram.

To complement, Farofa Da Gkay 2022, which takes place between December 5th and 7th, has another unprecedented fact: the festival’s live broadcasts on Global game and the Multishow🇧🇷

You have been warned guys!! https://t.co/2ZzfpYieex

— Farofa da Gkay (@farofadagkayof) November 30, 2022

Launch or romance?

Even the 2022 edition is already causing controversy. Several performers have been seen kissing, like the first oneBBB Sara Andrade And Rodrigo Mussi🇧🇷 the influencer Dora Figueiredohe even used social networks to joke about party affairs.

“Boy, and I got that son of a bitch Valesca Popozuda in Farofa without knowing it, since I’ve already caught his mother,” he commented. She even became a meme after the confession.

MAN I’M SICK https://t.co/s4qEgVcREV

— Dora Figueiredo (@dorafigueiredo) December 6, 2022

Farofa da Gkay also offers a place called “dark room” (dark room, in loose translation), where guests can engage in sexual activities. “This year’s Dark Room was fantastic, I saw everything. It was really beautiful, I saw things that I will never forget…” Dora said about the space.

Multishow and Globoplay will not broadcast events at the venue.

It is now DARKROOM @luisasonza #FarofaDaGkayNoMultishow pic.twitter.com/CrDDunkCvh

— Multishow (@multishow) December 6, 2022

There were also those who criticized the party. Luana Piovani used social networks this Tuesday 6 to say that the event is an “embarrassment”.

“He says farofa is trying to call flour out of so much embarrassment,” the actress shot.

past editions

There were also many cruises in 2021. Viih tube, for example, became known as the person who kissed the most at the party. At the time, he dominated the gossip accounts on Instagram and also had a romance Lipe Ribeiro in the months following the event.

But she wasn’t the first to hold the position. Bianca Andradeknown as Pink mouth, joked that he became “Jenyfer” when he drank too much and became an alter ego who kissed many people at parties. She, the entrepreneur, declared that she had passed the “Jenyfer crown” to Viih Tube, which in the last edition had almost 50 people.

Now, Dora Figueiredo says she wants that title. to wade:

THE @dorafigueiredo is focused on the goal of receiving the belt from @viihtube and I’ve already kissed six #FarofaDaGkayNoMultishow pic.twitter.com/zrlvxePnq3

— Multishow (@multishow) December 6, 2022

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Jason

Jason Root is a writer at Gossipify, known for his in-depth coverage of famous people in entertainment, sports, and politics. He has a passion for uncovering the stories behind the headlines and bringing readers an inside look at the lives of the famous. He has been writing for Gossipify for several years and has a degree in Journalism from UC Berkeley.