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From Cuervo y Sobrinos to Norqain: Which AllTime Watches Should You Pay Special Attention to?


5 facts about the jewelry and watch company AllTime:

one) The AllTime website was launched in 2000, and over 20 years of operation has grown into the country’s largest online store and jewelry and watch chain. The arsenal includes 22 salons in 21 cities, including Moscow, St. Petersburg, Rostov-on-Don, Krasnodar, Novosibirsk, Nizhny Novgorod, Kazan, Samara and others.

2) Among the salons there are several special ones. At the end of 2021, a three-story shopping center with an area of ​​1,600 square meters opened in Moscow. It is considered the largest in Europe in terms of size and range. Also, after the renovation, a premium-class concept boutique was launched – it is located on Petrovsky Boulevard.

3) The company’s portfolio includes more than 350 brands: from premium Swiss to affordable Japanese, German, Italian and Russian manufacturers. Many brands are represented exclusively – for example, Cuervo y Sobrinos, Norqain, Delma, Rodania, Delbana. In addition to watches, there is a wide range of gold and silver jewelry.

4) Special attention – to the service: products from the AllTime website can be delivered to the selected salon for fitting in a short time. And completely free. Experts will help you decide on the model. For each purchase, the company provides warranty services.

5) AllTime develops its own blog: news about watch and jewelry novelties, expert collections, interviews with influencers are read by about two million people every month. In addition to the blog, there is a YouTube channel where industry experts share secrets, test new models and make reviews: “Top most popular Casio watches”, “Best models under 30,000 rubles”, “Suunto brand history” and many others. The company also holds offline events — exhibitions, round tables, presentations.

AllTime Exclusive Brands: HELLO!

Cuervo and Sobrinos

The brand is from Cuba. His first store was opened in the 19th century in the center of Havana. Now Cuervo y Sobrinos watches are made in the Swiss village of Capolago, but retain their Cuban concept of “slow time” – the ability to appreciate the moment.

Men’s watch Historiador 1519, Cuervo y Sobrinos (AllTime)
Women’s watch Sol Y Estrella, Cuervo y Sobrinos (AllTime)


The family brand that produces mechanical watches was founded in 2018 in the Swiss commune of Tavan. The brand has two own calibers created in collaboration with the Kenissi manufactory. The Norqain logo depicts a mirrored N in the shape of a mountain peak, a tribute to the Alps and the spirit of adventure.

Men’s watch Independence 21, Norqain (AllTime)
Women’s watch Freedom 60, Norqain (AllTime)


The mysterious ocean, ancient cities, aeronautics are sources of inspiration for the masters of the Swiss brand. The pride of the company is a watch for divers that can withstand pressures of hundreds of atmospheres. Models are assembled by hand and are repeatedly controlled by a separate team of specialists.

Men’s watch Santiago Chronograph, Delma (AllTime)
Women’s watch Rimini, Delma (AllTime)


The watch brand appeared in the Swiss canton of Bern in 1930. Its main principles are high quality, elegant design, modern technologies. The names of the brand’s collections are dedicated to locations in Switzerland – Leman, Bellinzona and others. Each line has its own style and technical stuffing.

Men’s watch Leman, Rodania (AllTime)
Ladies watch Lausanne, Rodania (AllTime)


The company was founded in 1931 in Grenchen, Switzerland by the Italian watch visionary Goliardo Della Balda. The level of innovation, thoughtful design and reliability of the models correspond to the premium segment, but at the same time maintain a competitive cost.

Men’s watch Retro Chrono, Delbana (AllTime)
Women’s watch Antibes, Delbana (AllTime)

Source: Hellomagazine

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