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Back to the roots: Masha Tsigal presented a new collection in Y2K style

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The legendary plush “hare” costumes, which have become Masha Tsigal’s calling card, are back! The cult wardrobe item, which literally everyone dreamed of in the 2000s, and beloved by celebrities around the world from Star Factory participants to Paris Hilton, has become the main fresh line that opens the Moscow’00 series of drops, in each of which the Moscow designer plans to release 170 suits.

Masha Tsigal
Masha Tsigal
Masha Tsigal

The updated silhouette is made in the brand’s signature colors – fuchsia, soft pink and black – and is presented in two models: oversized and slimfit. Also in the new capsule you can find sexy and trendy alcoholic T-shirts with inscriptions lined with rhinestones: Toxic, Trophy Wife, Milf at Training.

My work in the industry began as a stylist. Then the stylists did everything: they came up with a shoot, chose a photographer, make-up artist, models, location, and some of them sewed things, – Masha Tsigal recalls. – This campaign is my work as a stylist from that time. In shooting, we all wanted to recreate the vibe of the zeros. A feeling of lightness, brightness and carefree fun that seemed to last forever. In the campaign, the costumes were filmed in different locations. This is how we lived: in the morning you put on a suit and live in it a variety of situations. Zero – the time of easy money and bust in everything. The costumes are styled with archival brand bags, phones of that time and real jewels.

Masha Tsigal

Source: Hellomagazine

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