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From the Urals to the Emirates: lookbooks of new collections by Russian designers


The protagonist of the new evening capsule is dense Mulberry satin silk, shining in any light. For suits, the brand’s team chose wool with the addition of silk, which gives the fabric a festive gloss, for romantic dresses – voile silk with cotton.

Silk dresses can be worn with sandals in the summer, on the beach, and in the evening you can beat them with accessories, heeled sandals and make the look more elegant, says Irina Golomazdina.

Each image from the collection can be worn more than once, there will definitely be a reason.


Actress Siran Riak from the film “Goodbye Julia”, which was announced in the “Un Certain Regard” program of the Cannes Film Festival, took part in the shooting of the lookbook of the Russian brand Evkaliptica. The shooting took place among the landscapes of the ghost town of Al Madam in the sands of the Emirates.

We made the collection for about nine months and couldn’t finish it. But when I saw what it might look like on Siran, there was no doubt. We shot about 30 images in the desert lookbook,” says Anzhela Krylova, founder of Evkaliptica.


The brand released an image shoot of denim, which was filmed right at the factory.

It is important for me to know every step in order to control the whole product, and I like to study all the nuances that make up the creation of a thing. Now I know how to dye, cook and make effects on jeans, and I never cease to be amazed at new techniques,” says Tatyana Fomicheva, founder and art director of the STUDIO 29 brand.

The denim capsule included jackets, a corset, a miniskirt, denim shorts, short-sleeve denim shirts, cargo jeans, and beltless jeans with a zipper.

Nalevit Store

The young brand Nalevit Store relies on extraordinary clothes. The summer collection has become a manifesto for childhood: through fashion, designer Nastya Levit addresses the little girl that exists inside every adult and strong woman. The items of the collection, like a children’s construction set, are combined into a large number of unusual, eye-catching images. An iconic piece is the circle sash, available in colors such as raspberry sorbet and grandma’s lemon meringue pie. The idea of ​​the designer is also supported by a shirt with removable flowers on the back and an electric blue mini skirt.


Brand’s new lookbook filmed in the Urals about the manifestation of oneself and the desire sometimes to be not just a city girl, but to become an adventurer and inspiration seeker for a while. The capsule is made of 100% softened premium linen and cotton, relevant for relaxation and search for new experiences. These are loose shirts, trousers, shorts and hats, as well as accent vests. The collection is dominated by natural shades: white, sand, black and flower pink. Relaxed fit, slight wrinkling, loose sleeves, open buttons.

Source: Hellomagazine

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