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IRIS APFEL x H&M – EXCLUSIVE COLLECTION FULL OF COLORS AND ENERGY TO CELEBRATE 100 YEARS OF ORIGINAL STYLE OF FASHION ICONS

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Distinctive lifestyle and fashion style famous Iris apple reflects the latest collection of the H&M brand. Finally, how to better celebrate such a significant life anniversary of the eternal lover of fashion, art and original lifestyle. The Iris Apfel x H&M collection will be available at hm.com from March 31, 2022.

For me, H&M is a brand that has always been an important pioneer of the idea of ​​bringing quality and stylish fashion at affordable prices. That’s exactly what I’m trying to do in my work! “ says Iris Apfel.

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Iris Apfel promotes the idea that style and inspiration are very individual and their value does not depend on price. Collection Iris apple x H&M is inspired by Iris’ unique taste and life credo “more is more”. It offers clothes and accessories full of life, playfulness, strong colors and a sense of humor, which are very typical for Iris. It is a playful mixture of textures, patterns and cuts, where the main inspiration is motifs from the world of plants, insects and animals.

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The key pieces are a jacquard suit with pea pod embroidery and pear peas, a maxi bulky purple top with tulle ruffles and a complete skirt-blouse in the Latin style with beautiful colorful floral prints. If you like vivid and strong colors, you will come to your senses with this collection. Prim here are canary yellow, emerald green, bright purple, deep turquoise and orange in sunset tones.

“We are very pleased to be able to work with such a prominent fashion figure as Iris Apfel. With this collection we wanted to celebrate the wonderful 100 years of her life full of unceasing optimism, playfulness and creativity. At H&M we love her famous eclectic and ageless taste.” and the way he’s been positively influencing the fashion community for years. Iris shows what fashion really is all about – it’s a way to express who you are or want to be, while having fun and being creative. ” Ann-Sofie Johansson, Creative Advisor, H&M Womenswear.


Source: Moda

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