High tailoring and innovative design of sportswear in combination with PUMA and AMI brands

^{photo courtesy of PUMA}

The Paris fashion house AMI has joined the PUMA family. The campaign for a joint collection with Romeo Beckham and Mia Regan draws inspiration from the idea that happiness lies in the people we surround ourselves with.

The premium PUMA x AMI wardrobe is inspired by a new era of success that does not adapt to a specific gender, individual or appearance. An era that calls for our current perception, which is not focused only on ourselves, but on being grateful for those we surround ourselves with; grateful for our chosen family.

“It simply came to our notice then. The name literally means “friend” and that’s what PUMA is all about – about the community, about the family, ” said Adam Petrick, PUMA’s Global Marketing Director. ” We are incredibly happy to work with a creative like Alexandre who really understands the need to raise the silhouettes of sportswear, as well as the need to create a community through positive communication. ”

^{photo courtesy of PUMA}

The minimalist branding of the collection, the combination of neutral and expressive colors and premium materials takes sportswear to the next level. AMI de Coeur, the hallmark of AMI, combines with the PUMA logo to create a co-branded graphic that permeates the entire collection.

“I’m very proud of the way we connected the logos, I think the result is very impressive. It’s a gift for us at AMI, but also for PUMU,” he says Alexandre Mattiussi, Founder and Creative Director of the AMI brand. “It’s something we share and call a friendship. It is a very sincere cooperation that does not pretend and is not flashy. “

^{photo courtesy of PUMA}

Romeo Beckham and Mia Regan appear in a global campaign photographed by photographer Eddie Wrey. “What I like most about them is their energy and individual style. They are undoubtedly in love. Romeo and Mia embody the spirit of this collection very well,” Mattiussi answered the question of why the brands chose this pair as the main faces of the debut campaign.

The collection includes some of the classic PUMA sneaker models, including classics such as Slipstream Lo, Suede Crepe and the newly released Suede Maya. Clothing includes T-shirts, polo shirts, jackets, hoodies, shorts, hoodies, pants and bras. The individual pieces can be perfectly combined to create a complete wardrobe. However, cooperation would not be complete without accessories such as hats, caps or shoulder or shoulder bags.

^{photo courtesy of PUMA}

“I’ve been following Alexander’s work for some time. Ever since I joined PUMA, I’ve been thinking about how great a partnership it would be. I’m excited about the result today.” he said Heiko Desens, PUMY’s Global Creative Director. “It was an authentic collaboration. Both of our teams brought a lot of ideas and we managed to design a timeless collection that takes classic sportswear to the next level for the current customer. “

The PUMA x AMI collection will be available exclusively in AMI stores from March 16 and worldwide from March 19 on PUMA.com, in PUMA stores and in In the Czech Republic exclusively in Footshop.

^{photo courtesy of PUMA}

^{photo courtesy of PUMA}

^{photo courtesy of PUMA}

^{photo courtesy of PUMA}