PUMA CONNECTS AGAIN WITH FITFAB STRONG AND SPORTISIM

PUMA Fit training collection

In a local campaign with the fitness project FITFAB Strong, the global sports brand PUMA presents its new training collection PUMA Fit, the global face of which is the star of the fitness world of social networks Pamela Reif. Featuring bold branding and functional elements, the collection aims to combine style with performance to take your daily training routine to the next level. PUMA Fit will be available for purchase not only in Sportisima stores, the largest chain with sports equipment in the Czech Republic. FITFAB Strong, a Czech fitness project that long-term inspires and supports the Czech public towards a healthy lifestyle, was created in 2017. Since then, eight online fitness programs with different focuses and one for children have been created. The main goal of the project is to facilitate movement for everyone, regardless of their life situation:

“Our goal is to prove for the fifth year that exercise can be accessible to everyone, which is why all our programs are available completely free on YouTube. From the original ambitious but timid plan to shoot a four-week fitness program, something that completely exceeded my expectations was created. FITFAB Strong is also a community where there is a place for everyone who needs to find motivation, support, inspiration and further development. The community is growing and FITFAB Strong is growing with it, which is why we are waiting for the shooting of another fitness program – the tenth anniversary – in October.” says founder Andy Voříšková.

^{Source: Courtesy of Puma}

Motivation to train

“Stylish training clothes are something that can motivate women in particular to start exercising or just revive a tired training routine. Either way, the PUMA Fit collection combining stylish cuts and functionality is exactly the motivation for all those who have not yet started exercising. It offers other fitness enthusiasts trendy solutions with innovative technologies supporting every movement.” says Lucie Hložánková, Communication Marketing Manager, PUMA Czech Republic. The collection features sports bras, leggings and long-sleeve crop t-shirts in black and white and pink versions. The men’s section brings t-shirts, shorts and sweatshirts again in timeless black and white complemented by designer dark green. Original photos and videos of FITFAB Strong trainers (Andy Voříšková, Andrea Mokrejšová, Katharine Selešiová and Nikola Kněžourová) were created for the local version of the campaign. The men’s part of the PUMA collection was launched in September in collaboration with ambassador Ben Cristovao.

^{Source: Courtesy of Puma}

Support and inspire

One of PUMA’s long-term goals is to support all women and inspire them to have the courage to follow their dreams within the global platform She Moves Us. Its foundations are based on strong women, PUMA ambassadors, who were not afraid to follow their own desires. From the singer Dua Lipa to the soccer player Nikkita Parris to the singer with Slovak roots, Zeu. “We are very happy to welcome FITFAB Strong trainers to the She Moves Us family, who directly embody the essence of She Moves Us with their efforts to motivate an active and healthy lifestyle and educate.” says Lucie Hložánková for PUMA and FITFAB Strong founder Andy Voříšková adds: “We want to combine this special connection with FITFAB Strong’s fifth anniversary celebrations, where we invite everyone to come join us for exercise, fun and learning about sports and nutrition.”

^{Source: Courtesy of Puma}