How to say it in French: the story of Simone Perele lingerie brand

How to say it in French: the story of Simone Perele lingerie brand

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STORY

Back in 1948, Madame Simon Perel made a real revolution in the world of corset underwear, offering girls sets that combined beauty, functionality and comfort. The collections of her brand, which she founded with her husband Wolf Grodner, have always been French style, and the main goal is to give women a sense of self-confidence. Over the years, Simone Perele has released iconic designs such as the nylon lace Soleil bra, P’tale seamless underwear, the Andora line, created using the innovative 3D Spacer technology, and many others.

OUR DAYS

In 2015, the management of the family business passed into the hands of Simon and Wolf’s grandson and granddaughter, Mathieu Grodner and Stephanie Perel. They preserve family traditions, combining them with innovation and a modern approach to production. An example of this is the new autumn collection of the brand. She is inspired by the Simone Perele woman, who is magnetic and independent. The line is distinguished by a noble color palette of beige-pink, dark blue, wine, emerald and red shades. Models are made of soft fabrics, decorated with embroidery.
The line can be found in the first Simone Perele corner in Russia, which opened in the Estelle A-store in the Paveletskaya Plaza shopping center. It presents the brand’s most complete collection, as well as exclusive homewear lines and lace capsule collections.

Source: Hellomagazine

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