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Irina Shayk starred in the first advertising campaign for Vivienne Westwood after the death of fashion designer



The legendary Vivienne Westwood passed away on New Year’s Eve, and the brand has been on hiatus for the past month. The day before, the fashion house presented a new advertising campaign dedicated to the launch of the spring-summer collection 2023. This is the first campaign since the death of the founder of the brand. And Westwood became his face supermodel Irina Shayk.

In the new pictures, the catwalk star appeared in various non-trivial looks, the most spectacular of which was a black dress with bare shoulders and asymmetrical white tulle frills. Sheik shared frames from the photoset on her social networks.

It is a great honor for me to participate in the Vivienne Westwood Spring-Summer 2023 advertising campaign. Vivienne has been and will always remain my inspiration and a true icon,” Irina wrote.

Along with Shayk and other models, Westwood’s widower Andreas Kronthaler starred in the new ad. The famous fashion photographer Juergen Teller worked on the pictures, and Sabine Schroeder was responsible for the styling.

Vivienne Westwood is considered the founder of punk style in high fashion. She founded her own brand in 1981. Westwood was born on April 8, 1941 in Tintwistle, UK. In her youth, she entered art school, and then, in the 60s, she met the underground musician Malcolm McLaren, and already in the 70s she took up design.

Source: Hellomagazine

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