Hailey Bieber's beauty brand Rhode will officially launch at Sephora stores across Greece on Wednesday, September 30. The arrival marks the end of a long wait for local cosmetics enthusiasts who have been eager to access the product line in physical stores and online.
The brand has quickly established itself as one of the most discussed names in the global beauty industry since its inception. Rhode has focused its product identity on healthy, luminous skin, natural makeup styles, and formulas designed for straightforward inclusion in daily skin routines.
Founded by American model and media personality Hailey Bieber, Rhode launched in 2022 with an emphasis on minimalist skincare and achieving a dewy skin appearance. Sephora, a global beauty retail chain headquartered in France, distributes prestige cosmetics, skincare, and fragrance lines through its extensive network of retail locations and digital platforms.
Glazing Milk for hydrated and luminous skin
Among the primary products featured in the Greek release is Glazing Milk, a lightweight treatment designed to reflect the core aesthetic of the company. The product provides hydration to the skin while creating a plump, radiant look that has become strongly associated with the brand.
The fluid texture allows the product to fit easily into regular morning or evening skincare regimens, serving as a hydrating prep step before cosmetic application. Rhode recommends using the formula under cosmetics or mixing a small amount directly into liquid foundation to achieve a dewier, more radiant finish.
Pocket Blush cream formula for natural color
The second highlighted offering is Pocket Blush, a cream cheek product that gained widespread viral popularity across social media platforms. The blush is engineered to impart a natural wash of color to the cheeks, allowing users to build up color intensity gradually.
Formulated with peptides and tamanu oil, the product is designed for simple application using fingers rather than specialized brushes. The formula can also be applied to the lips to create a cohesive, monochromatic beauty look, with options ranging from soft pink to vibrant berry and coral shades.
Peptide Glazing Fluid for signature glow
Another essential item in the launch collection is Peptide Glazing Fluid, a treatment developed to deliver skin moisture and radiance without leaving a heavy or greasy feel. The fluid is considered one of the key products defining the signature finish promoted by the line.
It can be applied as part of a daily skincare routine or dabbed over completed makeup. Rhode also suggests applying small amounts to specific high points of the face to serve as a subtle highlighter.
Arrival in Greek retail stores
The introduction of Rhode at Sephora stands as one of the most anticipated beauty events of the year for consumers in Greece. Local shoppers will be able to select from the brand's popular skincare and makeup offerings when products hit shelves at the end of the month.
