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Bruna Tavares’ business is located in Oscar Freire and promotes an immersive experience for consumers
The city of São Paulo has acquired a new cosmetics store, but not just any. The brand of the journalist and entrepreneur Bruna Tavares has earned a space of her own, BT House. With investment of BRL 4.8 million, the company is located on Oscar Freire and offers consumers an immersive experience in the brand. The forecast is that the billing in the unit will be BRL 1 million per month.
The space itself is an experience of its own: the sensation is of being in a ‘make up amusement park‘, or in a life-size dollhouse. In the flashship format, which brings the public closer to the brand, the store is ‘instagrammable‘, very playful – with giant packs of products everywhere -, dressing rooms and even a giant lipstick carousel.
In an interview with Earth, Bruna said she has always dreamed of having her own space, despite having several points of sale in well-known stores, such as the beauty products giant, Sephora, and the fast fashion Renner and C&A. However, she wanted a place where consumers could find all of her products.
“The public started asking, because my portfolio started growing a lot and we have launches pretty much every month. So it’s impossible to have the entire portfolio in one outlet,” she reveals.
He also explains that although the brand is present in several places, there is a pattern of retailers to follow and he wanted something with the brand’s colors and face. “I didn’t want people to see BT House just to buy, but to make memories,” he explains.
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That’s why volume is so high in physical space investment. There are 192 m² all in blue and rose gold, giving the feeling of immersion in the BT world. Furthermore, from the exhibitors with the products, it is possible to find the BT Lab, a simulation of the laboratory of the line, where people can have access to the raw materials of the products, the history of the company and the customization of the packaging. A luxurious experience, yet super affordable.
“I don’t believe in unaffordable luxury. My client deserves a luxury experience on par with the world’s leading fashion houses. So, there was this place of power to say: “I deserve it, my client deserves it and the Brazilian market deserves it,” he declares.
Pioneer in Brazil
Bruna ran so that other makeup artists and bloggers could cross the cosmetics market. Although she has been producing beauty content since 2009, her line was only launched in 2016, bringing high performance and products that have started to compete with many international brands, but at an affordable price, achieving one of the entrepreneur’s goals.
For this, he looked for suppliers outside the country. She got a few “no’s,” but she persisted and got where she is, with her own store and a Disney line. Now the goal is to continue growing, as the projection is 75% higher than the previous year, with the new physical point.
In addition, the journalist intends to bring BT House in pop-up (temporary) format to other places in Brazil and to the international market.
“I want to bring it to Orlando (USA), because it’s the place where everything has a fun experience, like an amusement park. We can also do more things in Orlando, like design your own lipstick. I think about this global movement and I think this could be our best way to enter the international market”.
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
