“Alexa, open Capricho Tests”: discover a new way to answer quizzes

Amazon’s virtual assistant launches Testes da Capricho, an experience based on classic vehicle quizzes

From today, July 4th, AlexaAmazon’s virtual assistant, brings unpublished content from Testes da CAPRICHO, classics that have moved millions of readers since the 1970s, when they were created in the magazine and, today, are published on Capricho’s digital platform, ranging from topics such as relationships , lifestyle and current affairs, so loved by fans of the Gen-Z publication.

Alexa is completely connected with the culture of the country, with different experiences created with the Brazilian audience in mind. To strengthen one’s personality and prove to be above everything, from the youth universe to the most nostalgic adults, Alexa makes the new CAPRICHO contents available, consolidating itself as a space for the exchange of ideas with safety and fun for users.

“We are very happy with the launch of the CAPRICHO test on Alexa. We have always been very concerned about the cultural insertion of Alexa in the country and this launch only adds up, showing once again how Brazilian Alexa is and this is reflected in the connection of the ‘virtual assistant with locally resonating themes,’ he says Laura Ancona, Alexa content manager in Brazil.

“We want the experience to be successful and very nostalgic for those who have been eagerly awaiting release trials since the 1980s.”

Creating this connection between the two brands further reinforces the need to offer, in the digital universe, playful experiences that generate connection. On the market for seven decades, CAPRICHO is part of the emotional memory that is transmitted from generation to generation in Brazil – and today the brand is 100% consolidated online as the largest vehicle for teenagers in Brazil* and with over 17 million numbers on social network, producing knowledge, information and lots of fun for young audiences.

And a curiosity: the first CAPRICHO personality tests appear in the first editions of the magazine – still in print – in the 70s, did you know that? They emerged in response to a public demand that, even then, was looking for self-knowledge and possible role models; over the years, this section of the website has consolidated itself as a playful tool that the brand explores to bring a connection and fun experience to its readers.

The experience is available on all devices with Alexa and new Capricho tests will be released in the coming months. Content varies between tests to find out what your friendship style is, what magical creature you would be, who you are at the family barbecue, which travel destination is most like you, among others. To log in just ask “Alexa, open Capricho Test”.

security and privacy

All Amazon devices, including the Echo family and Fire TV, are designed with privacy in mind. On devices with Alexa, there’s microphone control, the ability to view and delete voice recordings, and more. To learn more about features that provide transparency and control over your Alexa experience, visit: amazon.com.br/privacidadealexa.

Source: Terra

Ben

Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.