PinkVerse: discover the new Capricho + Jequiti makeup line

The collection consists of 14 exclusive products, forming a “Pinkverse of possibilities”

A Jequiti and the WHIM come together in an exclusive collaboration, PinkVerse, bringing a makeup collection inspired by trends in the world of fashion, beauty and, above all, the versatility of pink, with all the modernity of the metaverse.

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There are 14 multifunctional items for mouth, eyes and skin, allowing for complete makeup. New features include four colors of Matte lipstick , with excellent coverage, velvety texture and vitamin E; two colors of Lip tint which can also be used as blush; Lip gloss with four colors that offer hydration to the lips; Eyeshadow palette with a shimmering finish and intense pigmentation; Mascara for eyelashes with lengthening and defining effect; Eye pencil with black shade superintense that accompanies smudging and, finally, the Pink eye mechanical pencil which can be used as an eyeliner or applied to the waterline.

ON THE PARTNERSHIP

“Collaboration with WHIM represents a remarkable positioning for Jequiti, placing us at a new level in the makeup market and, consequently, reaching a new audience. It is another partnership with Jequiti that promises to be a great sales success,” he comments Larissa Fontanini, Marketing and Product Director of Jequiti.

With more than seventy years on the market, CAPRICHO is today the largest website for teenagers in Brazil (according to data from COMSCORE/23) and seeks to produce extraordinary information, knowledge and experiences for young people aged 13 to 18.

The vehicle has more than 21 million users – between the website and social networks – and has established itself over time as a space for exchanging ideas on society, behaviour, fashion, beauty and entertainment for its readers.

“The collaboration with Jequiti consolidates our desire to be ever closer to our audience, through products that enhance the individuality of young people in today’s universe. CAPRICHO is a brand of expression for a restless generation and nothing improves this positioning more than bringing a makeup collection to the market. Definitely the guaranteed success of an incredible partnership!”, he comments Amanda Mello, Head of Licensing at Grupo Abril.

The campaign was designed with a pink aesthetic and led influencers from the beauty niche to promote themselves on social media, to have an impact on those who grew up with Capricho and also on young people from Generation Z, with products that follow the latest market trends .

The collection Jequiti Capricho Pinkverse will be available for purchase from September 13, 2023, with prices starting from R$14.90 through the website or with more than 200 thousand Consultants spread across the territory.

DISCOVER THE PRODUCTS HERE

Source: Terra

Ben

Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.