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Research from the American market Whole Foods reveals which gastronomic habits will be on the rise next year
Every year the American supermarket Whole Foods carries out a study aimed at predicting what the gastronomic trends of next year will be. To arrive at its findings, the network analyzes behavior and consults a panel of more than 50 members, ranging from loyal buyers to suppliers. The result becomes a sort of guide for consumers and cooking and gastronomy experts to keep an eye on next year.
In 2024, the list promises that the trend will be towards consuming healthier, natural and gluten-free foods. Despite this, people will allow themselves small luxuries and spend on more expensive food.
Check out 10 Whole Foods Market Trend Predictions 2024:
Plant-based and natural foods
The main trend for next year will be the increase in demand for plant-based foods, preferably natural and whole, minimally processed. Unlike options like soy burgers, which are vegetarian but often processed and contain additives, people are looking for dishes prepared with whole vegetables, seeds, grains, leaves and natural greens.
100% cocoa in the products
Following the same line of natural nutrition, products that contain cocoa entirely are now preferred, rather than just a part or the essence flavored with cocoa. Granola with 100% cocoa and other options that contain no added sugar or other substances are the featured choices.
Variety of peppers
Spicy flavor lovers are more willing to explore different peppers from different parts of the world, broadening their gastronomic experiences.
Gluten-free foods
For those who avoid gluten for health reasons, the trend is that there are more and more gluten-free foods and recipes. Changing tastes lead to a preference for buckwheat products, which are even richer in protein than processed gluten-free foods.
Sustainability in the production of ingredients
Growing environmental awareness is also influencing culinary choices, leading to a search for organic or more sustainably produced foods, with an emphasis on reducing water waste.
Small gastronomic luxuries
Despite the focus on healthy eating, the demand for small gastronomic luxuries, such as macarons, caviar and other mini gourmet delights, is increasing.
Reduce caffeine consumption
Many people are exploring alternatives to traditional coffee to reduce caffeine intake, turning to mushroom decaf and green tea with probiotics to avoid the stimulant effects.
Replacing fish with vegetarian options
Not only red meat, but also so-called “fake” fish, prepared with vegetables such as carrots or mushrooms, are gaining ground among consumers, following the vegetarian trend.
Evolution of noodles for a gourmet experience
Traditional instant noodles, a symbol of culinary simplicity, evolve into gourmet versions, offering a greater variety of flavors for those who appreciate hands-on preparation.
Hormonal health products
Natural ingredients and products like teas that help relieve symptoms related to premenstrual tension, menopause, pregnancy and postpartum are on the rise, reflecting concerns about overall health and hormonal health.
*It is worth mentioning that the list is based on consumer trends in the North American market, which may or may not reflect the Brazilian market
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
