THE icon recently announced his new collaboration with Global sister citiesan innovative platform that connects creatives from around the world.
The aim is to provide diverse opportunities for global talents to explore new spaces, expanding their creative work and activating projects in different locations. Thus promoting authentic cultural and professional exchanges.
Initially Twin is present in more than 30 capitals. Addresses urban challenges such as the negative impact of tourism, such as the increase in short-term rentals in local communities.
Therefore, the brand offers a solution by connecting people with similar interests and lifestyles, allowing them to exchange places collaboratively, so as not to damage the local real estate market.
Paris Fashion Week
The first action of this partnership took place during Paris Fashion Week. Second Morgana Ludwigfounder and creative director of icon, stayed in a space made available by Twin City, collaborating directly with Jamielfounder of the platform. This experience has facilitated collaborations with brands such as Isabel Marant AND Stella McCartney.
This partnership goes beyond simple temporary exchanges of space, creating a global bridge for creatives from different areas to connect and activate their productions in strategic locations. THE Paris Fashion Week it is an example of an event in the fashion sector, of how this synergy can bring benefits to other sectors.
This is how Icon and Twin City Global were born, with the slogan “We connect interesting people everywhere” (We connect incredible people everywhere), they try to foster many opportunities around the world. In principle, bring real value to develop future creative projects and great careers.
Source: Terra

Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.