Live! launches the Loop and One sneakers and marks their debut in the sports footwear market

With the Loop and One a Live! expands its sports ecosystem and invests in original design with technology and comfort

Live! It’s already a brand that has conquered space in gyms and on the streets with its performance and lifestyle clothing, and now it debuts in the world of designer sneakers. It’s the gesture that changes the size of a business: from November 15th Live! One and live! Loop officially marks the company’s entry into the footwear market, strengthening its growth and consolidation strategy as a complete ecosystem of movement and well-being.

The two models follow the aesthetics of the brand, which has always looked at sport from a more human perspective, close to real routine. Joyce Sens, creative director of Live!, says that the project was born from an old desire. “We wanted to translate Live!’s DNA into products that follow the real rhythm of people in their routine and in any physical activity. Create something that combines aesthetics, technology and versatility, completing the brand’s looks with the same performance and comfort of our clothes,” he explains.

Inspired by contemporary sports, the sneakers combine high-performance materials, functional design and technology focused on the user experience. The idea is to offer versatility: the type of shoe that goes from light running to urban routine without giving up either function.

Live! Loop is the most performance-oriented sneaker, suitable for running and the most intense workouts. It features an AirWeave upper, a material that promotes ventilation, and a HyperFoam midsole, which offers efficient cushioning and energy return. The FitGrip rubber outsole ensures secure traction on different surfaces and the LaceLock lacing system helps with a functional fit. The model initially arrives in Volt and White colors, with new Shock and Mushroom versions scheduled for December 4th. Numbering from 34 to 42 and suggested price of R$799.

One is for training

Live! One is the one most focused on training, workouts and what the market calls soft running. It is lightweight, versatile and designed for those seeking comfort in everyday life or functional training. Numbered from 34 to 40, it is available in four colors (White, Wax, Gist and Black) and features a variable density sole, adapting to weight and cushioning needs. The midsole uses EnergyFlow ETPU technology, with energy return between 68% and 72%, as well as 60% to 70% deformation due to compression. The polyester upper features the brand’s graphic pattern, while the KPU (LightFlex) structures reinforce stability without compromising lightness. The model has a drop of 10 mm, a hardness of 42C, weighs approximately 250 g and will be sold for R$699.

Source: Terra

Ben

Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.