With the arrival of summer, beachwear designs gain space not only along the Brazilian coast, but also with sunny photographs of the country’s main influencers and celebrities, acting as a showcase for innovations, launches and, of course, a lot of creativity.
But the novelty of the beginning of 2025 was a campaign to advertise a model with stars of the highest level, drawing attention for the richness of details and the audacity in the choice of materials that embellish the garments, already considered one of the references of the season.
Produced by the Ammi brand, a national brand focused on high quality crochet mixed with craftsmanship, the summer 2025 launch is the ‘The Sahara’ model, which, in addition to mixing transparency and comfort, boasting a one-shoulder cut, boasts a series of real pearls and shells adorning the bust.
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With a bold design, mixing different elements, the clothing has gained prominence among some of the most followed It girls in Brazil, with two of them wearing the piece on New Year’s Eve. The actress Monique Alfradique he posted a photo wearing the piece on his social media on New Year’s Eve. The model Camila Coelho he did the same and innovated by using a shell headdress.
The new phase in the life of Yasmine Brunet he also relied on “The Sahara” to cover his body; the daughter of Luiza Brunet she wore the dress for promotional photos of her “Aphrodite” perfume, the first from her brand.
Source: Terra

Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.