E-commerce purchases grew 98.4% compared to the previous summer, guided by articles such as ergometric bikes and treadmills
The business woman and influencer Luciana Bueno, 46 years old, wakes up at 7 in the morning to train for 1 hour, three times a week. Following this lifestyle of fitness, he decided to buy a good tennis for his practices recently. Luciana claims to have studied a lot, to watch videos of other Netizen, that she went to the physical shop and has acquired the model considered more appropriate.
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Luciana illustrates a trend well that was recorded this summer: increase in the consumption of health and gym articles.
Brazilian women have significantly increased health and wellness sales in national electronic commerce, recording an increase of 98.4% compared to the previous period, according to the data of Neotrust Confi, a company specialized in online retail intelligence.
The survey has shown that the female public has increased its expenses from $ 259.8 million to $ 515.4 million among the summers analyzed. Men have also shown a growth in the consumption of these articles, with an increase of 77.9%, from R $ 421.2 million to R $ 749.3 million.
The most exceptional products include bikes from exercises, electric mats, pilates balls, sports sneakers, smartwatches and food supplements. These articles are traditionally associated with health, wellness and early years resolutions.
The analysis covered the period from 15 December 2024 to 15 January 2025, comparing it with the same interval of the previous year.
The products with the highest growth in sales are balls for gymnastics, pilates and yoga (increase of 140.2%), sports tennis (104.7%), rotation exercises and bikes (99.5%), electric treadmill and exercises of gymnastics and bodybuilding stations (81.5%).
The category of sports tennis stands out, which has reached $ 944.6 million entrances, almost reaching the sign of $ 1 billion.
As for the age group, the survey showed that adults between 35 and 44 years old were the main consumers, which represented 32.3% of purchases in these categories in the current summer. Then there are people between 25 and 34 (32%), 45 to 54 years (17.7%), up to 24 years (9.2%) and from 55 to 74 years (8.4%). People over the age of 75 correspond only to 0.4% of revenues.
At the regional level, the South -est led the revenues, from R $ 415.9 million in 2023/2024 to $ 748 million in 2024/2025, with an increase of 79%. The South recorded a growth of 92.8%, moving from $ 100.2 million to R $ 193.3 million.
Although with the lowest revenues, the North had the highest percentage growth, from 104.8%, from R $ 20.9 million to R $ 42.8 million. The north -east also grew by 40.8%, while the Midwest increased by 87.4%.
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
