Casa de Bolos is just one example, on this grandparent’s day, that the elderly are increasingly active in the economy
This July 26, Brazil celebrates the grandparents day, figures that represent sweetness, delicacy and wisdom, right? Wrong. The classic image of white-haired grandfather and grandmother sitting in a rocking chair is fading. The profile of people over 50 has changed in recent decades and the The new generation of grandparents is increasingly socially and economically active.
According to an IBGE study conducted in 2019, the 50+ move BRL 1.8 trillion a year and many of them have become entrepreneurs. They currently represent 7.3% of new entrepreneurs in the country.
This is the case with Sonia Ramos, or Vó Sônia, as it is affectionately called. At the age of 75, she reaped the fruits of an entrepreneurial attitude taken in 2009, in the city of Ribeirão Preto, in the hinterland of São Paulo, when she founded cake house.
Her entrepreneurial story began when her youngest son, Rafael, lost his job and the family was forced to find an urgent way to supplement their income to close the month’s accounts.
The idea of opening a store and making homemade cakes has conquered not only the streets of the city center, but also those who have started ordering delicacies and making the famous “word of mouth”, the most effective advertising in the world.
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From cake to cake, the business thrived and the combination of grandma Sônia’s talented hands and her son’s detachment led Casa de Bolos to success in its early years, leading it to the franchise. The first units were in the Ribeirão Preto region, but as soon as Vó Sônia shared his experience, the cakes started gaining space further away. Today, Casa de Bolos has more than 400 stores across the country and a daily production of 55,000 cakes across the chain, for a total of 1.3 million cakes per month.
The chain offers a menu of over 100 flavors of cakes, including dietary, wholemeal, functional, homemade and baby pot cakes, as well as pies, cakes and birthday cakes. The family’s goal is to win more and more customers with the affection that each cake gives, a simple and familiar experience, as well as bringing flavor, variety and quality with the recipes made by the hands of Vó Sônia and, therefore, guaranteeing satisfaction. to the most diverse palates.
Source: Terra
Benjamin Smith is a fashion journalist and author at Gossipify, known for his coverage of the latest fashion trends and industry insights. He writes about clothing, shoes, accessories, and runway shows, providing in-depth analysis and unique perspectives. He’s respected for his ability to spot emerging designers and trends, and for providing practical fashion advice to readers.
