7 impermanent profiles that shape behaviors

7 impermanent profiles that shape behaviors


Summary

Neura launches research on the permanence of impermanence and identifies 7 impermanent profiles that will modify behaviors in 2025.





7 impermanent profiles that shape behaviors:
  • Frequent

    7 impermanent profiles that shape behaviors

    7 impermanent profiles that shape behaviors

  • Frequent

    The young man viralizes showing an alleged scale error of the supermarket in Rio Grande do on

    The young man viralizes showing an alleged scale error of the supermarket in Rio Grande do on

  • Frequent

    Anxiety x stress: learn the differences and how to treat the correct way

    Anxiety x stress: learn the differences and how to treat the correct way

Thinking of guaranteeing a less resistant to change tomorrow is that the neration, edited by behavioral studies and because it launches the research the permanence of impermanence. In the survey, the seven main ways of seeing life through the different impermanent profiles, which are: pessimists, optimists, utopians, progressives, relativists, idealists and protagonists have been mapped.

However, according to Neura, these groups will modify population behaviors by 2025, redefining the future and the way everyone refers to their own existence.

Based on the study, carried out in collaboration with Pigion, research platform with over 3 million users, in 2024, 80% of the population believes that it is possible to prepare to live longer and better, but only 4% of people reports that they have always planned for this. The study also brings analysis and reflections on the challenge of reducing the influence of perennial terms, such as aging and longevity, and offers new possibilities for people, business and brands through the concept of impermanence.

“The imminent profiles collected are personified by different ways of dealing with life. Time is not the most relevant thing in the past and aging is not the condition for the present. The impermanence that is (and should be) the conditioning factor for the future “, says Andre Cruz, founder and CEO of neura and expert in neuroscience.

Impermanent pessimist

The first of everything and the most represented (with 38% of the correspondents) is the one who believes that there is nothing to do for a long time for a better and longer life and, therefore, often ends up relaunching the past. The impermanent pessimist includes that its history is already designed, with well -defined destinations and that any effort to make the journey different will be in vain.

“During research, we saw that this group is more represented by young women who are between 18 and 24 years old. In analyzing, we realize that issues such as social pressure to have responsibilities at home, family members, care and at the same time, at work they are drivers of this pessimism “, adds Bruno Stassburger, the neral culture and the behavioral researcher.

Optimistic

Secondly, with 19% of the interviewees, the most optimistic dominates. “Unlike the previous one, this group believes that age does not exist and that, as long as the mind is still lucid, there is still a lot to live. By bringing a light vision of the future, these people enjoy the present more. For this reason, we have seen the most present profile and men over 60 years of age, who have lived a lot to accept everything that life proposes and not worrying about what will come, “says Bruno.

Impermanent uopist

With 18.4% of the answers, this profile consists of people who project their lives as if they never die.

“This group often sees the future as a certainty, regardless of what is done in the present to make it happen. An excellent example of this are age technicians, companies that invest in human development and aging and allow to obtain healthy health and vitality “, adds Andre Cruz.

Progressive impermanent

By representing 9.1% of the interviewees, progressives are those who face life responsible. Wanting to live longer and better, these people have already changed (or are changing) habits for a higher quality life.

Impermanent relativist

For fear or resistance to the future, this profile (7%) often denies aging. The group has a vision focused on the past, so they prefer to die before becoming “old” thinking not to experiment with life phases that involve loss of freedom, vitality and independence.

Impermanent idealist

With 5% of the answers, this profile is recurring in people from 25 to 39 years of class A. Although I want to live longer and better, this part has not yet changed the habits for this. Furthermore, they believe that existence offer in some way ways to postpone what is understood as an end.

Imminent protagonist

With 4% of the correspondents, the protagonist profile was the least relevant in terms of response in the research. Favorites by people with a vision applied to the future, class A and framed in group 25-39 years, they have always planned for a longer life and see it as something that can be adapted and changed.

“Understanding the different ways to face existence is the first step to start changing habits and detaching yourself from the old ties of life. The company has changed and now requires a new cultural dynamics that cannot be ignored. Life is not a continuous line, but a journey. Death is not only our point of arrival. We are different, impermanent and flexible, so we have to allow ourselves to live the moment and accept changes “, concludes Andre Cruz.

Homework

It inspires the transformation into the world of work, business, society. It is the creation of the compass, content and the connection agency.

Source: Terra

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