Shakira launches Isima: Line made for Latin hair that promises to change the game for those who live the days of challenge for the hair

Shakira launches Isima: Line made for Latin hair that promises to change the game for those who live the days of challenge for the hair


Isima hits the market on June 16 (as reported in the press), with a powerful proposal: not only to restore the damaged threads, but make them shine at the rhythm of Shakira’s curls




World -Not For its iconic curls, Shakira Finally transformed his secret hair into a line of Latin hair products: the Isima.

In an interview, Shakira said that her hair has experienced an intense relationship over the years: “I was brown, blonde, red. I used the dryer, flat iron, baby-liss… my hair crossed so many traumas that I left the room “crying” several times “, he said to Elle, observing that the curls were even more sensitive to discoloring:” My hair has already broken in my hands. “

With products scientifically formulated for “complicated hair” – dry, porous or dry – The brand bets on “TRIDODAL METHOD“(Scale of the scalp in cuticle), offering up to eight articles such as a deep mask with peptides, repair of oil and curl. The name, which comes from the Spanish superlative (” very, extremely “), represents the intensive care of these required threads.

According to Shakira, the market ignored the diversity of Latin hair – straight, wavy, curly or curly – and wanted to fill this void with effective, nutriety and specific solutions.

  • The treasure of the line: the curls will not lie

To be used before the shows, the The curls don’t lie curl perfector It is essential: defines without leaving the threads, Controls the frizz effect and guarantees that natural balance that the singer needs on stage. Semi -liquid, it is almost a treatment, not just a cosmetic – as Shakira pointed out.

  • Salient moments of the daily day: delicious oil and mask with pepti …

  • See more

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Source: Terra

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