With only 1% of the flowing population, Brazil invests in alternative methods and exchanges to provide global demand
Mastering English is no longer a differential, it has become a basic requirement for those who want to stand out in the labor market.
Mastering English is no longer a competitive advantage: it has become a fundamental need for those who try to grow professionally. This is what the 2025 wage guide indicates the advice Robert Half, which highlights the domain of a second language as one of the main career ascension factors and wage improvement. However, Brazil has yet to face a great challenge: according to the British Council, only 1% of the Brazilian population speaks of English.
The trend is that this requirement increases. A page staff study projects that, up to ten years, English will no longer be a differential and will become a prerequisite for various functions, even outside the high corporate level.
The growth of a repressed question
Although the numbers are still low, the interest in fluidity grows rapidly. Cathologists data indicate that less than 5% of Brazilians speaks a second language. Even in this way, the international education market has moved about 4.6 billion dollars in 2023, according to the Brazilian association of exchange agencies (Belta). The sector has a growth of 21.68% in the year and 85.7% of the students interviewed say they have the desire to study outside Brazil.
“There is a latent desire to learn, but many people still associate English with a long, expensive or demotivating process. What we do is demystify it,” explains Carolina Diniz, entrepreneur, educator and creator of the Befaster platform. Known as a “teacher of the famous”, he taught the language to over 18,000 students, including names such as Thammy Miranda, Marco Luque, Danilo Gentili and Tata Estaniecki.
Alternative methodologies get space
With an approach that combines coaching techniques, neurolinguistic programming (PNL) and practical conversation, Carolina has attracted attention to quick and applicable results. “The student must feel capable of the first class. The traditional method often strengthens the fear of making mistakes and this blocks fluidity,” he says.
In addition to the online and facials to face classes, the platform also promotes cultural exchanges in Canada, today the most sought after destination by the Brazilians who want to study outside. “We have collected lessons and immersed the country. The student learns English life, purchase, interaction – is a transformation that does not occur only in the language, but in self -esteem,” says Carolina.
For her, English is a “professional and emotional passport”. “When a person begins to communicate safely, he finds himself able to conquer more. This is reflected in work, in travel, in relationships. It is much more than a language – it is a key turning point,” he adds.
Specialist suggestions for those who want to start:
If possible, travel.
“Even if it is for a few days, immersion is a watershed.”
Stop looking for perfection.
“The lack is part of the process. Nobody needs to speak like a native to be fluent.”
Exercise every day, even for a short period.
“Costanza is more important than quantity.”
Watch movies and series with caption in English.
“Help in the association between sound and writing.”
Be part of a community that encourages practice.
“Being among people with the same goal accelerates the process.”
Write small phrases and thoughts in English.
“This stimulates the vocabulary and the structure.”
Speak aloud.
“The pronunciation improves when you train your telephone device, as in the exercise.”
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
